Personalize Your Text Messages

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Intro to Personalizing

Personalizing helps business sell product and feel more connected to the customer.

Instead of, “Dear Customer, Is your payment due?”

You can send,

“Dear Sam. Your payment for the month of Aug is due.”

When you broadcast a text message to customers, you’ll get a more positive response if the message is personalized. The most common way to personalize a text message is to add the first name of your contact into the text message.

Besides that, you also add additional personal information to the text message.

Merge Tags

Merge tags are similar to merge tags in e-mails.

“Merge Tags” are placeholders within the message.

You can also define default merge field values to fall back on if the recipients merge tag data does not exist.

With TXTImpact Text Messaging and SMS Marketing platform you can personalize the text message by merging a name, e-mail, and four additional custom fields stored in your contacts list.

The “custom” field can be used to personalize the text message with more specific information for each recipient.
This could be a password, payment due date, account number, sales representative name, etc.

You can import the custom fields information along with mobile number at the same time you import your contacts.

You can also personalize MMS messages with merge tags such as name, e-mail address, or any of the custom fields for each recipient.

Where To Use Merge Tags

Mass Text Message Campaigns

Birthday Text Messages

One-On-One Messages to Mobile Users

AutoResponder, Text to Win, SMS Polling, Survey, Trivia, etc.

Template Messages

Supported Merge Tags

Subscriber Merge Tags

Personalize each message sent to subscribers by using subscriber merge tags to dynamically insert subscriber information into a message. Subscriber information can include a subscriber’s name, e-mail, or the custom subscriber data.

Subscriber Data Merge Tag
Subscriber Name %Name%
Email Address %Email%

Custom Merge Tags

The “custom” field can be used to personalize a text message with more specific information for each recipient. This could be a coupon code, payment due date, account number, sales representative name, etc. You can import the custom fields information along with mobile numbers at the same time you import your contacts.

Custom Subscriber Data Merge Tag
Custom 1 %Custom1%
Custom 2 %Custom2%
Custom 3 %Custom3%
Custom 4 %Custom4%

*Default values can be set up for subscriber and custom data from “Manage Subscribers–>Edit Custom fields Defaults”, in the event the data is not present for the subscriber.

Expiration (Dynamic) Date Merge Tags

Using an expiration date merge tag allows you to dynamically insert an expiration date (MM/DD) into any message. This expiration date adjusts itself based on when the subscriber receives the message and the number of days you’ve set to allow them to redeem the promotion.

Dynamic Dates (MM/DD) Merge Tag
Current day %mdate0%
Current day + 1 %mdate1%
Current day + 2 %mdate2%
Current day + 3 %mdate3%
Current day + N (Number of days ahead) %mdateN%

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