Text messaging offers a powerful, real-time connection with your audience. But before you dive into SMS marketing, it's crucial to understand SMS compliance guidelines that protect consumers and your business from legal repercussions. TXTImpact is here to guide you through the intricacies of SMS compliance and help you launch your text program confidently.
SMS marketing is incredibly effective, with 98% of texts being read and consumers spending nearly 3.75 hours per day on their phones. However, a recipient's text message inbox is their personal space. To safeguard consumer privacy, various organizations have established SMS rules:
- Cellular Telecommunications Industry Association (CTIA): Sets rules and standards for the SMS marketing industry.
- Mobile Marketing Association (MMA): A nonprofit organization comprising mobile marketing companies.
- Federal Communications Commission (FCC): The U.S. government agency regulating media communications and parental guidelines.
- Federal Trade Commission (FTC): Oversees complaints of theft, violence, and deception through media and enforces laws.