Dedicated Short Code Service
Achieve open rates above 98%, Blast deals, promos, and updates with lightning speed through our dedicated short code service.
Types of Short Codes
There are 2 different types of Short Codes used for Mass Texting: Vanity and Random. Both offer exact same functionalities and capabilities, but the only differences are the number and associated costs.
Vanity Short Codes:
Just like license plates give you the option to choose your lucky number, Vanity Short Codes provides you an option to choose a 5 or 6 digit number as well. They are more expensive than random codes because the U.S. Short Code Registry charges a premium. Vanity codes are more memorable and makes texting to join easier. An example of a vanity SMS short code is 411311 or 34343.
Random Short Codes:
In Random Short Code, you don't have the liberty to choose your desired number but have to accept whatever short code is generated randomly for you. You dont need to shell out extra bucks for fancy numbers here. Most short code texting done today is with random codes as they are the cheapest of the two options.
How to get a Short Code?
The first step to start a dedicated short code application, you would need to lease a shortcode either a Vanity or Random and pay the first quarter fee, as it’ll be required by the carriers.
Information Required
Short code application requirements: -Business information -Message type -Expected message volume -Carrier approval Our team of experts will help you complete the necessary forms
Provision and Test your number
Once your dedicated short code application is approved by the carriers; we’ll provision the number on our platform to allow wireless carriers to test opt-in, opt-out, and help messages working as provided in the application.
Launch your Marketing Campaign
Once short code is certified by all carriers, you are all set to start advertise your Short Code in Social Media Channels, Collaterals, Signages, Print Ads, Stickers etc.
Benefits of Dedicated Short Code:
Elevate Brand Recognition:
Create unique, custom, easy-to-remember short codes that are impactful, memorable and mirror your brand identity.
Scalability:
Dedicated short codes can handle high volumes of messages, making them ideal for businesses that need to send mass text messages, such as for marketing campaigns or appointment reminders.
Dedicated Throughput:
Increased messaging speeds, dedicated throughput, and enhanced deliverability — ensuring your messages arrive quickly and reliably
Boost Conversions:
Achieve open rates above 98%, ensuring your messages are seen and acted upon.
Unlimited Keywords:
Unlock any Keyword, any time for use in exciting text-2-join campaigns, MMS campaigns, and more.
SMS Short Code Compliance: What You Need to Know
Short code texting can be a powerful marketing tool, but it's important to be compliant with the rules and regulations. There are two main sets of rules to follow: the CTIA's rules and the TCPA rules.
CTIA Rules
The CTIA (Cellular Telecommunications Industry Association) is a trade association that represents wireless carriers in the United States which actively audits all SMS short code programs to ensure companies are following the rules and to keep consumers protected. The CTIA has developed a set of best practices for short code texting that businesses should follow. These best practices include:
Obtaining express consent from recipients before sending them messages.
Providing clear and concise information about how recipients can opt out of receiving messages.
Not sending messages that are spam or unsolicited.
TCPA Rules
The TCPA (Telephone Consumer Protection Act) is a federal law that protects consumers from unwanted telemarketing calls and texts. The TCPA prohibits businesses from sending text messages to consumers without their prior consent.
In addition to the CTIA rules and the TCPA rules, businesses should also be aware of the specific regulations in their state. Some states have stricter regulations than others.
By following the rules and regulations, businesses can ensure that they are using short code texting in a compliant way. This will help to protect their reputation and avoid legal problems.
Here are some additional tips for staying compliant with SMS short code regulations:
Frequently asked question
How can I apply for Dedicated Shortcode?
You can reach out to our support team and our experts will guide you at every step of the way. We’ll work directly with the wireless carriers to provision your number and get it up and running. The whole process will take around 4-6 weeks once you provide the necessary documents.
How can short codes enhance my business?
Embark on a voyage of engagement: amplify promotions, conduct surveys, fortify customer relationships, and unfurl brand prominence.
Can I send SMS and MMS using Shortcode?
Certainly, you can send SMS and MMS from a shortcode, however we’ll work with carriers to enable your short code for MMS, if you intend to send MMS.
Can I customize my short code?
Absolutely! Yes, you can choose a vanity shortcode such as 73277 (SEARS) to reflect your brand.
How do I measure campaign success?
Revel in clarity with our comprehensive dashboard, tracking interactions, responses, and the triumph of your SMS campaigns.
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