Companies must also make sure that every text is meaningful, concise, and clear enough to get the message across. Ensure that all SMS marketing text alerts are not written in “text lingo”, which makes your business and your offers look less appealing and less professional.
Include your company’s name to ensure that new customers will know who you are. You should include your event name, address, contact information, and links to your messages as well.
Overall, this new era of technological advancement is a gift that cannot be taken lightly and should be treated with respect. Make sure that you get your point across in your text messages clearly, professionally, with timing and efficiently, instead of too frequently, unprofessionally, without consent, and against the terms and conditions of your agreements. By following all the codes and conducts, your company can be reaping the reward instead of paying the penalties.
A perfect text marketing message must contain:
- Business name (State Diner)
- location (NY, NY)
- offer (free dessert)
- requirement (a free dessert with purchase of an entree)
- expiry if any (expires on 04/27)
- coupon redeem instructions
- Reply STOP to cancel.
- Msg&data rates may apply.
Sometimes a 160 characters SMS is not enough to fit all the information, in that case, use MMS marketing a perfect way to deliver coupons.
8. UNSTOP Keywords
UNSTOP keyword allows users to opt back at any time to receive messages from you. TXTImpact platform by default handles UNSTOP keywords for all campaigns.
The keyword is not case sensitive and triggers an opt-in only when sent as a single word, with no punctuation or leading spaces (any trailing spaces are trimmed).
Examples of valid opt-ins: "UNSTOP" "Unstop" "unstop" "UNStop"
A generic standard message will be returned to a user and informs them that they can now receive text messages from this number.
9. Avoid Public or shared domain shorteners
Each program should be associated with a single business's web domain. We recommend using a full domain or a
branded short URL.
In mass text messages or individual one-to-one messages, you shouldn't use publically or shared domain URL shorteners.
The carriers may block messages containing the following common URL shorteners:
TXTImpact offers common URL shorteners which can be used with caution. The best practice is to use your own domain for short links as well. Speak to the sales team if you want to use your own domain for short links.