SMS Marketing and Mass texting services
You also need to allow your subscribers the ability to opt-out of your text messaging list, usually by texting the word “STOP” to end the subscription. By allowing your customers the freedom to either receive or not receive your text messages, your company is seen in a better light than it would be if it decided to be infringing on the personal space of the customer.
In the practice of not alienating or annoying your potential customers and subscribers, the amount of text message advertisements being sent should be limited to no more than 2-4 per month. This amount also needs to be explicitly explained to the subscribers to avoid infringing on your company’s terms and agreements for your text message marketing conditions.
Companies must also make sure that every text is meaningful, concise, and clear enough to get the message across. Ensure that all SMS marketing text alerts are not written in “text lingo”, which makes your business and your offers look less appealing and less professional.
Include your company’s name to ensure that new customers will know who you are. You should include your event name, address, contact information, and links to your messages as well.
Overall, this new era of technological advancement is a gift that cannot be taken lightly and should be treated with respect. Make sure that you get your point across in your text messages clearly, professionally, with timing and efficiency, instead of too frequently, unprofessionally, without consent, and against the terms and conditions of your agreements. By following all the codes and conduct, your company can reap the reward instead of paying the penalties.
A perfect text marketing message must contain:
Sometimes, a 160-character SMS is not enough to fit all the information. In that case, use MMS marketing is a perfect way to deliver coupons.
UNSTOP keyword allows users to opt back at any time to receive messages from you. TXTImpact platform by default handles UNSTOP keywords for all campaigns.
The keyword is not case sensitive and triggers an opt-in only when sent as a single word, with no punctuation or leading spaces (any trailing spaces are trimmed).
Examples of valid opt-ins: "UNSTOP" "Unstop" "unstop" "UNStop"
A generic standard message will be returned to a user and informs them that they can now receive text messages from this number.
Each program should be associated with a single business's web domain. We recommend using a full domain or a
branded short URL.
In mass text messages or individual one-to-one messages, you shouldn't use publically or shared domain URL shorteners.
The carriers may block messages containing the following common URL shorteners:
TXTImpact offers common URL shorteners which can be used with caution. The best practice is to use your own domain for short links as well. Speak to the sales team if you want to use your own domain for short links.
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