Why It's Important.
Coupons have always been a successful marketing tactic. Using them in conjunction with evolving technology is a good way to ensure that they will continue to be successful in today's marketing environment. Including links, barcodes, and images in your texts creates an easier way for the customer to interact with them. This makes the customer more likely to use it. Mobile coupons are the most innovative way to deliver deals which creates a more personal experience for the customer.