Segmenting Subscribers For a Campaign : Target the Right People, Every Time

Segment Your Audience and Watch Engagement Soar

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Segment subscribers refers to dividing a list of subscribers or customers into smaller groups or segments based on specific criteria or characteristics. This segmentation process allows businesses and organizations to better understand their audience, target their marketing efforts more effectively, and personalize their communication and offerings to different groups.

Mass Texting Features

Import Numbers

To send a broadcast just simply select your contact list. You can import your numbers from a spreadsheet or CSV file.

Personalize Your Messages

You can add merge tags to your message so that each recipient can get a customized message.

Schedule Texts

Plan your messages to automatically broadcast ahead of an event.

Recurring Text Messages

A recurring message(s) can be set up to go out daily, weekly, monthly, or yearly. Send Daily Motivational quotes or bible verses.

Factors used for subscriber segmentation

The segmentation criteria can vary depending on the business or industry.

Demographics

Dividing subscribers based on age, gender, location etc.

Behavior

Categorizing subscribers according to their past interactions, purchase history, engagement with marketing materials, website visits, etc.

Preferences

Tailoring messages based on communication preferences, such as email, SMS, or social media.

Customer Status

Segmenting based on new customers, repeat customers, loyal customers, and dormant customers.

Engagement Level

Grouping subscribers based on their level of engagement with the brand, such as active, occasional, or inactive.

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We’ve made the process of creating segments extremely easy.

Watch the video tutorial below:

Discover other SMS Marketing Features

TXTImpact's SMS Marketing solutions : Affordable, Smart, Engaging. Elevate your brand with targeted, automated campaigns for business growth.

SMS Autoresponder

An Autoresponder (Text Auto-Reply) allows customers to request real-time business or product information via a text message.

Text to Join

Contact collection via a "text-to-join" campaign is an easy to implement marketing tactic feature which allows mobile users to opt-in to a text marketing list. Collect name, email address, and zip code using this feature

Import Mobile Numbers

Import your existing clients' contacts from CSV or Excel. Option to remove any invalid or landline numbers from the list.

Schedule Text Message

Plan and schedule your mass texting campaign. Scheduling a text message or SMS marketing message is just as easy as sending them.

Merge Tags: Personalization

Personalizing helps businesses sell products and feel more connected to the customer.

Web Signup Form

Website Signup Widgets allow you to collect mobile numbers, names, and email addresses from the visitors of your website

Send From Phone

Do you stay on the road away from the computer most of the time? Enable send from phone option for your lists and send a text/MMS message directly from your phone.

Click-Through Link Tracking

Use trackable short links in your text messages and see which users were clicking which links.

MMS Messages

Send text messages up to 1000 characters combined with pictures, videos, speech, and audio for the ultimate messaging experience.

Text to Win

Text To Win sweepstakes is a great option for SMS Marketing which involves your prospects and customers in a fun way.

Social Connect

With the TXTImpact Social Connect feature, when you send an SMS or MMS message to your audience either from online or from your phone.

Mobile Coupons

Send unique coupons to your customers through text messages, increasing loyalty, and customer satisfaction.

Birthday Wishes

Collect birthdays using the TXTImpact text to join campaign and our system will automatically send your customers birthday text messages, picture messages, and greeting cards!

Drip Messages

The drip messages will release a series of text or picture messages to a customer within minutes, hours, or days from the opt-in time.

Age Gate

Stay in compliance, add age-gate to your text to win campaigns to target only those who meet the age requirement.

Texting with Emojis

The TXTImpact Mobile Engagement Platform supports emojis across all campaigns and all triggered messages.

Store Locator

Customers can request sales flyers, deals, or coupons from stores near their location.

Ready to get started 🎉

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