What is Drip Messaging?
Drip Messaging is a marketing feature that involves sending a series of pre-written messages to customers or prospects over a period of time. The aim of a drip messaging campaign is to guide subscribers or customers towards a desired action, such as making a purchase or signing up for a service. By sending a sequence of targeted, personalized messages, drip messaging can help build trust and establish a relationship between a brand and its audience.
Drip Messaging can be used in a variety of marketing contexts, including lead generation, product onboarding, customer retention, and re-engagement. Through careful segmentation and targeting, drip messaging can deliver highly relevant, timely messages that resonate with subscribers and encourage them to take action.