Age Gate

Protecting Your Campaigns Age Requirements

Age gate

What is Age-Gating?

Age-gating is a process that verifies a user's age before allowing them to access certain content or services. It is used to prevent underage users from accessing inappropriate or harmful content.

An age-gated number is a phone number that requires users to verify their age before they can opt in to receive text messages. This is important because some text message content, such as content related to alcohol, tobacco, or gambling, is only permitted for adults.

To use an age-gated number, your business must upgrade its 10-digit textable number to a premium registered number. This is required by phone carrier regulations in the United States.

Why age-gating is important for SMS

Compared to most other marketing channels, SMS is subject to more restrictions and heavier scrutinization. Unless the proper age-gating procedures are in place, certain industries cannot use SMS to promote content. Further, failure to comply with these requirements can lead to the suspension of the sending number, an audit, and fines.

Blocking content on a website

Say you have an online liquor store in the US. When someone visits your website, a window will block the screen and ask for the visitor’s birthday. If that person is 21 or older, they will be able to access your full website and view your content. Anyone younger than 21 will see a message saying that they cannot view the website’s content and will not be able to view anything else.

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Texting Number Options

Get a Texting Number for your business


High throughput, delivery reports, one number for USA and Canada. Recommended for Mass texting, OTPs, and text alerts. Toll-Free number verification process can take 4-6 weeks.
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Local Number (10DLC)

Personalize texting with local numbers for customer service and one-on-one communication. Registering a 10-digit local number with the campaign registry as 10DLC takes 24-72 hours.
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Landline texting

Add texting to your business landline or VoIP number, keep voice service with the existing provider. Recommended for customer service and one-on-one communications.
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Harness convenience and memorability with Short Codes for marketing campaigns and mass texting. Ideal for events, stores, and online promotions. 8-10 weeks wait for approval and implementation is worthwhile for nationwide reach.
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