What is Mass Text Messaging and How to Send a Bulk SMS in 2026? (Explained)

1. Ask Customers to Opt In
   To work in tandem with the Telephone Consumer Protection Act (TCPA) 1991, you must get clear permission from customers before texting them. This means they must opt in to your texting service first.
   You can do so by adding a simple texting widget on your website or by using an opt-in keyword to secure an easy spot. Also, explain what the texting service is and what kind of messages they’ll get.
   Example: “Text TECH to (911) 562-0500 for monthly news on our AI updates.”
   Once someone opts in, send a confirmation text to double-check they signed up voluntarily. It’s also important to educate them on how to opt out, like “Text STOP to stop receiving text messages.”
   You can also mention the benefits of signing up, such as real-time order updates and immediate responses. Add your opt-in texting service info to all customer touchpoints like email signatures and newsletters.

Read: How to build sms subscriber list organically? (13 Easy and Safe methods)

2. Segment Your Contact Lists
   Consumers, or people in general, appreciate things that are personalized and relevant. You can meet this expectation by using your business text messaging platform to organize contacts into groups. Create segments based on common traits like purchase behavior, abandoned cart, or loyalty status. This way, each group receives messages as per their expectations.
   Example: “Hi John! Want to learn how we home make your own Maple Syrup? Check out our making process on our About page >> {{URL}} Text STOP to unsubscribe.”

3. Personalize Your Messages
   People ignore messages that feel generic. To fix this, add custom fields to your templates. These fields will be filled in with each customer’s details, like their name, order history, or loyalty points. This makes your mass text messages feel personal, even though you’re sending them in bulk.
   Example: “Hi Hillary, have you checked our Summer collection yet?”
   Also, integrate your TXTImpact with your CRM system, like Salesforce, to ensure accuracy and send hundreds of personalized messages in one go.

4. Keep it Conversational
   Mass texting isn’t just for promos. Go beyond sales with Conversational Messaging that invites customers to respond. Try sending invites to a Q&A session, telling them about a one-on-one service, or conduct polls that generate real conversations.

5. Provide Value
   Every text you send should deliver clear value to your customer. That way, they’ll stay on your list and look forward to your messages. Send targeted, original, customer-focused content rather than generic promotions. Think about what mass texting is and how it works in terms of value delivery.

6. Best Time to Send Marketing Texts
   Even though texting feels casual, texting etiquette still matters. Don’t send texts super early or late at night. The best time to send marketing texts is during normal business hours, after the morning rush, but before the end of the workday. Also, don’t spam your list. Set a clear texting frequency when customers opt in, and stick to it.

7. Stay Professional (Within Reason)
   Texting is more casual than email, but it still represents your brand. Don’t text customers the way you text your friends. Always introduce your brand and use proper grammar and spelling. Keep the tone friendly but professional.
   Use emojis or GIFs sparingly. If your brand targets a Gen Z crowd, you can relax your tone a bit. The goal is to find the sweet spot: fun, helpful, and still trustworthy.

8. Track Performance
   Your mass texting platform (TXTImpact) features built-in SMS performance tracking tools. Use them to check what’s working and what’s not. Look at your customer subscription rate, unsubscribe rate, and response rate. These tell you how well your campaign is performing.