Case Study: How a Leading Vocational Institute Leveraged TXTImpact for Student Engagement and Enrollment Growth

Client Background

A prominent vocational training institute in the United States, with campuses across multiple states, specializes in career-focused education. Offering a wide range of technical and healthcare programs, the institute serves thousands of students annually. With a strong emphasis on hands-on learning and job placement, the institution needed a scalable, efficient way to engage prospective students, improve communication responsiveness, and support its admissions team.

Challenges

The institute faced several communication challenges:

• Difficulty reaching prospective students promptly and effectively through traditional channels like email or phone.

• Inability to efficiently manage two-way conversations with interested prospects from multiple campus locations.

• Seamless integration between their CRM (Salesforce) and their communication platform is needed to improve workflow and response times.