How to Send a Text Message Blast: Step-by-Step Guide to Growing an SMS Contact List & Sending Mass Text Marketing Messages
According to data from the International Telecommunications Union, the number of SMS's (short message service) messages sent globally in 2020 was over 8 trillion, which is equivalent to about 22 billion messages per day. This number has likely increased since then, as mobile phones and messaging apps have continued to grow.
But wait! You might think to yourself with over 5.3 billion people connected to the internet in 2022 why would there be a requirement for SMS marketing at all?
The short answer is yes! While web-based apps such as Telegram, Discord, Signal, WhatsApp and others have created an indispensable social atmosphere none of them can compare to the success rate and lead sale conversation rate that text message marketing can offer, primarily because it has existed for so long and it has the first mover advantage.
Here are some potential benefits of text marketing:
High open rates: Text messages have a high open rate, with some studies reporting that as much as 98% of text messages are opened. This means that if you send a text message to your customers, there is a good chance they will see it.
Immediate delivery: Text messages are delivered almost instantly, which means you can reach your customers quickly and in real time.
Personalization: Text marketing allows you to send personalized messages to your customers based on their preferences and interests. This can help improve the effectiveness of your campaigns and increase customer engagement.
Cost-effective: Text marketing can be a cost-effective way to reach your customers, especially if you have a large list of subscribers.
However, it's important to remember that text marketing is regulated by laws protecting consumers from unwanted or spammy messages. It's essential to obtain permission from customers before sending them text messages and to provide opt-out options if they no longer wish to receive texts from your business.
What is a text blast?
A text blast, also known as a mass text or bulk text, is a method of sending a large number of text messages to multiple recipients at once. Text blasts are often used for promotional or informational purposes, such as announcing sales or events, or for customer communication. There are various tools and services available that allow you to send text blasts, such as SMS marketing platforms, group texting apps, and email marketing software with SMS capabilities. It's important to be mindful of best practices and laws related to text blasts, such as obtaining permission from recipients, including opt-out options, and adhering to laws governing spam and telemarketing.
How do you send a text blast?
There are several ways you can send a text blast, also known as a mass text or bulk text, to multiple recipients at once. Here are some steps you can follow:
Choose a text blast tool or service: There are various tools and services available that allow you to send text blasts, such as SMS marketing platforms, group texting apps, and email marketing software with SMS capabilities. Research and compare different options to find the one that best meets your needs and budget.
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Compile a list of recipients: You'll need a list of phone numbers or email addresses for the people you want to send the text blast to. Make sure you have obtained permission from recipients before adding them to your list. You can paste a link that sends your leads to a landing page with a form that lets them put in their email addresses and phone numbers
Craft your message: Write the message you want to send clearly and concisely. Keep in mind that text messages are limited to 160 characters, so you may need to keep your message brief.
Send the text blast: Use your chosen tool or service to send the text blast to your list of recipients. Some platforms allow you to schedule the text blast to be sent at a specific time, while others allow you to send it immediately.
Monitor and analyze the results: After sending the text blast, keep track of any responses or engagement it generates. This will help you gauge the effectiveness of the text blast and make any necessary adjustments for future campaigns.
Some of the key metrics to analyze are:
Delivery rate: The delivery rate is the number of messages that reached a subscriber's phone divided by the total number of texts sent
Formula: Number of delivered texts/Total number of texts sent *100
Click-through rate (CTR): This is the percentage of recipients who click on a link in your text message. A high CTR suggests that your message is compelling and that the link provided is of interest to your audience.
Formula: Click-Through Rate (CTR) = Total Clicks ÷ Total Impressions
Conversion rate: This is the percentage of recipients who take the desired action after receiving your text message, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your message is effective at driving desired actions.
Formula: Conversion rate = Total number of conversions / Total number of clicks *100
Unsubscribe rate: This is the percentage of recipients who opt out of receiving future text messages from your business. A high unsubscribe rate may indicate that your messages are not relevant or that recipients are receiving too many messages from your business.
Formula: Unsubscribe rate=Total number of unsubscribes/Total number of
messages sent out * 100
Group Texts vs Text Blasts
People often get confused between Group texts and Text blasts, and the two never go hand in hand. The two are mutually exclusive.
A group text is a type of text message that is sent to a group of people simultaneously. Group texts are often used to communicate with friends, family, or colleagues, and can be sent using a messaging app or through the native messaging feature on a smartphone. Whereas a text blast, also known as a mass text or bulk text, is a method of sending a large number of text messages to multiple recipients at once.
Group texts are typically sent using a personal messaging app and are meant for informal communication, while text blasts are typically sent using a specialized tool or service and are used for more formal or business-related purposes. Additionally, text blasts are subject to laws and regulations related to spam and telemarketing, while group texts are not.
Text Blasts and Compliance
In the United States, the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) regulate text blasts. The FTC's Telemarketing Sales Rule (TSR) and the Do Not Call Registry to apply to text blasts that are used for marketing or sales purposes. The TSR requires businesses to obtain prior written consent from consumers before sending them text blasts and to provide a clear and easy way for consumers to opt-out of receiving future texts. The FCC's TCPA (Telephone Consumer Protection Act) also applies to text blasts and requires businesses to obtain prior express written consent from consumers before sending them text messages.
Planning on sending a mass text blast this holiday season? Check out our SMS compliance guide here.
Is your Organization looking to increase their Revenue, Leads, Conversions and marketing ROIs?
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