How bulk SMS marketing can be used for event promotion?
Bulk SMS marketing offers quick communication, customization, and a broad target audience, making it an affordable and effective way to promote events. It allows for personalized messages and eliminates the need for time-consuming phone calls or complex email campaigns. It is an efficient yet scalable way of promoting events since it is green, minimizes paper waste as well as pollution, and has a high open rate.
Let's explore how we may use this effectively to promote an upcoming event and encourage attendance:
1. Quick and Simple Communication:
2. Cost-Effective Promotion:
Text SMS marketing is affordable compared to other promotional strategies.
Printing flyers or spending a lot of money on newspaper ads is not needed. Just put together your contact list and start messaging.
3. Personalization and Customization:
Add recipient names to make your SMS personalized.
Tailor your message to the needs of your audience and the particulars of your event.
4. Broad Audience Reach:
Knowing nearly everyone owns a smartphone, SMS is a channel with an extensive reach.
Your SMS promotion for the event may establish a connection with a wide range of people.
5. Sustainable Approach:
SMS message marketing minimizes pollution and paper waste.
It's a carbon-neutral substitution that is environmentally friendly.
6. High Open Rate:
SMS messages get read by more people than emails.
Sending text messages to your audience quickly, economically, and personally, promoting your event.
Bulk SMS marketing offers quick communication, customization, and a broad target audience, making it an affordable and effective way to promote events. It allows for personalized messages and eliminates the need for time-consuming phone calls or complex email campaigns. It is an efficient yet scalable way of promoting events since it is green, minimizes paper waste as well as pollution, and has a high open rate.
Let's explore how we may use this effectively to promote an upcoming event and encourage attendance:
1. Quick and Simple Communication:
2. Cost-Effective Promotion:
Text SMS marketing is affordable compared to other promotional strategies.
Printing flyers or spending a lot of money on newspaper ads is not needed. Just put together your contact list and start messaging.
3. Personalization and Customization:
Add recipient names to make your SMS personalized.
Tailor your message to the needs of your audience and the particulars of your event.
4. Broad Audience Reach:
Knowing nearly everyone owns a smartphone, SMS is a channel with an extensive reach.
Your promotion for the event SMS may establish a connection with a wide range of people.
5. Sustainable Approach:
SMS message marketing minimizes pollution and paper waste.
It's a carbon-neutral substitution that is environmentally friendly.
6. High Open Rate:
SMS messages get read by more people than emails.
Sending text messages to your audience quickly, economically, and personally promoting your event.
Boosting Event Success with bulk SMS Marketing:
One effective strategy to enhance the odds of success of an event is text SMS text message marketing. Whether you're organizing a community meeting, conference, or concert, using SMS to boost participant participation as well as experience can make a big difference. Let's start by focusing on how to make use of SMS text marketing to draw people to your event:
Use your website, social media accounts, or in-person events to generate interest in people to sign up.
To attract more sign-ups, provide incentives like discounts or exclusive access to it.
Make sure data protection regulations are followed, and procure the required opt-ins.
To effectively sort and organize your contact list, use a platform like TXTImpact.
Event Promotion:
Send out an eye-catching text announcement about your event that includes a link to the ticket web page and highlights crucial details.
To encourage early ticket purchases, implement early bird specials.
To boost last-minute sales, send out last-minute offers a few days before the event.
SMS Reminders and Notifications:
Provide attendees with up-to-date information, relevant hints, and scheduling changes.
Consider a small music festival that boosts ticket sales by using SMS to distribute news about the lineup and early bird specials.
Divide up your contact list based on suitable factors such as location, demographics, and historical event attendance.
To personalize and contextualize messages, include dynamic content, such as the recipient's name or event preferences.
Throughout the event, provide live updates, such as changes in the schedule or major announcements
Utilize sms polls and surveys to get input on how to make the entire experience better.
Keep attendees informed and engaged as it shows your care for them.
Send out SMSs to express gratitude to guests, emphasize key points, and get their input.
Evaluate how to cross-promote future events or opportunities.
Note that SMS marketing is an effective means of reaching your audience and ensuring the success of your event because it has high open rates and quick responses.
Best Practices for Text SMS Marketing in Events:
Here are few best practices that can be followed :
Segment your Audience:
Segment your contact list on basis of demographics, interests, and choices of the attendees to segment your audience.
Send each segment a relevant text message.
Use a clear call to action (CTA):
Encourage attendees to participate in an event (like sign up, purchase tickets, or spread the word about the event).
Provide direct links to the event information or registration landing pages.
Automate Reminders:
In the days following the event, send out planned reminders.
Provide all relevant information, including the venue, the time, and any specific instructions.
Gather Feedback after the Event:
Post-event, gather feedback by thanking attendees and asking for their opinions.
Send highlights or recorded videos via SMS.
Best Practices for Follow Up Messages :
Here are some guidelines for creating successful SMS follow-up messages right after an event:
1. Timeliness:
Send out follow-up messages shortly after the event, while attendees' memories of it are still fresh.
Attain balance by not acting too soon (to prevent overloading) or too late (to keep your relevance).
2. Personalization:
To make the message seem personalized, use the recipient's name.
Refer to certain details (e.g., session, speaker, activity) from the event they attended.
3. Be Simple and clear:
Clearly state the message's intent (such as thanking them, highlighting important details, or gathering feedback).
Steer clear of generic or confusing stuff.
4. Conciseness:
Send brief, to-the-point SMS messages.
Try to focus on the most critical information.
5. Call to Action (CTA):
Include a call to action (CTA) to encourage further participation (e.g., completing a survey, following on social media, attending upcoming events).
Make the call to action clear and actionable.
6. Segmentation:
Segment your audience into groups according to how much they interact with you (e.g., first-time attendees, repeat attendees).
Customize follow-up messages accordingly.
7. Multimedia Content:
For greater effectiveness of the message, add relevant pictures, videos, or GIFs.
Positive memories can be evoked by visual content.
8. Feedback Gathering:
When collecting feedback, make sure to ask questions about the experience in detail.
Offer a direct response option or a link to a brief survey.
9. Positivity and Gratitude:
Tell them how much you appreciate their attendance.
To emphasize a favorable event, make use of language that is positive.
10. Test and Optimize:
Conduct A/B testing of several follow-up message iterations to see which ones will be most effective.
Analyze data to monitor open rates and responses using analytics
Keep in mind that considerate and intelligently crafted SMS follow-ups can have a lasting impact and support sustained engagement!
Automating your Text SMS Marketing follow-up process
You may save time and guarantee consistent communication with leads and attendees by automating your SMS follow-up procedure. Here's how to configure automated SMS messages follow-up:
Determine the Use Cases for SMS Follow-Up:
Choose the time of day you wish to SMS leads and customers.
Choose specific instances across the lead or customer journey to follow up later.An example is follow-up with leads who have signed up for SMS services.
Reaching out to non-responsive leads who didn't respond to email follow-ups.
Reaching out to clients who qualify for subscription alterations or product upgrades.
Organize SMS Workflows:
Among the triggers are:
The first message sent through your company's SMS platform to new contacts.
Your CRM or marketing automation software doesn't respond to email drip campaigns.
Modify custom fields in your marketing tools or CRM.If necessary, integrate third-party platforms.
Design Templates for SMS:
Create SMS templates according to every scenario.
Add custom fields to messages (such the recipient's name) to make them more unique. Example Template: "Hello, {{first name}}! We appreciate your interest in Vintage Gifts' SMS services. Any questions? Reply or Text STOP to unsubscribe."
Configure the Automation:
To set up the automation, use your business SMS platform.
Specify the actions (sending messages), templates, and triggers.
To make sure the workflow runs as planned, test it.
Keep in mind that automated SMS follow-ups enhance attendee engagement and facilitate your communication process!
Some fascinating statistics related to SMS marketing:
SMS Open Rates:
The average open rate for SMS messages is a phenomenal 98%.
Around 90 percent of recipients open a text message in less than three minutes.
SMS open rates are almost five times higher than email open rates.
SMS is beneficial because of its immediacy, personalization, and its autonomy from the internet.
Click-Through Rates (CTR) for SMS:
For SMS marketing, the average CTR varies:
Voyage SMS estimates that it is approximately 80%.
Just under 11% is the somewhat lower average CTR reported by Omnisend.
Nevertheless, both numbers are much higher than the average CTR of 2.62% for email marketing.
SMS Opt-In Rates:
These numbers show the number of individuals who consent to receive your text messages.
The average rate of SMS opt-in across various channels is roughly 3%.
These opt-in rates are particular to certain channels:
Email: 1.6% to 10.5%
Social networking: 2.9% – 0.7%
The web: 0.7% to 1.4%
TV: 1.0% to 2.4%
In-store: 3.2% – 2.3%.
To sum up, SMS marketing offers remarkable CTRs, immediate engagement, and excellent open rates. Using SMS to its full potential can boost your marketing efforts in event promotion and provide results right away!
Big Brands that used SMS Text Marketing to promote their Events
Here are some successful marketing SMS campaigns from various brands and organizations:
Domino's Pizza
The “Easy Order” campaign from Domino's Pizza:
Background and Objectives: Domino's Pizza realized that its customers, particularly millennials and Gen Z, preferred to order via mobile devices. Their goal was to design a unique yet easy pizza-ordering experience for customers.
Strategy and Execution: Domino's launched the "Easy Order" feature, which lets users place an order by sending a pizza emoji via SMS. Customers set their preferences in an account, and placing an order was carried out by texting an emoji.
Outcomes and Takeaways: The campaign increased revenue, created a buzz in the media, and bolstered Domino's reputation as an innovative company. The primary takeaway is that sales and engagement are increased when modern ways of communication are in line with customer needs.
American Red Cross
American Red Cross Emergency Fundraising
Background and Goals : The American Red Cross required an easy approach to raise funds during times of distress.
Strategy and Execution: During calamities, they sent out urgent donation requests via SMS marketing. People could reply to the SMS to donate.
Results and Takeaways: SMS contributed to the American Red Cross's rapid deployment of support during catastrophes. Key takeaway: SMS works well for time-sensitive fundraising.
Coca-Cola
Mobile Marketing Campaign for Coca-Cola:
Background and Goals: SMS marketing played a major role in Coca-Cola's mobile marketing strategy, which was first implemented.
Results: SMS marketing was responsible for 70% of the company's mobile campaign's return on investment.
Takeaway: A successful mobile marketing strategy may revolve around SMS.
Starbucks
Starbucks Gains Feedback from Customers via SMS Surveys:
Background and Goals: Starbucks aimed to collect useful insight from customers.
Strategy: They employed text message surveys to gather feedback on customer satisfaction with loyalty programs, retail experiences, and coffee preferences.
Outcomes: Starbucks gained useful information to enhance their services.
Lesson: SMS surveys strengthen the understanding of customers and provide direct customer feedback.
Remember that successful bulk SMS marketing campaigns are tailored to the audience, offer value, and respect privacy. These examples demonstrate the versatility and impact of SMS marketing in various contexts!
FAQ
How can I build my SMS contact list for event promotion?
Encourage sign-ups through your website, social media, or events. Offer incentives and ensure compliance with data protection regulations.
What are some key elements of an effective SMS marketing plan for events?
Include event promotion, reminders, personalization, and segmentation in your SMS marketing plan.
What should I include in follow-up messages after an event?
Express gratitude, gather feedback, provide highlights, and offer clear calls to action in follow-up SMS messages.
How can I automate my SMS follow-up process for event attendees?
Determine use cases, organize SMS workflows, design templates, configure automation, and test your automated SMS follow-up process.
What are some successful examples of brands using SMS marketing for event promotion?
Examples include Domino's Pizza's "Easy Order," American Red Cross emergency fundraising, Coca-Cola's mobile marketing campaign, and Starbucks' SMS surveys.
How can I ensure the success of my bulk SMS marketing campaign for event promotion?
Tailor messages to your audience, offer value, respect privacy, and track metrics for continuous improvement.
Ready to get started 🎉
Contact us or sign up for a free trial now.