What Are The Factors To Consider When Choosing A SMS Marketing Software?

To utilize SMS marketing to its fullest advantage, you will need to use the software that has been designed specifically for SMS marketing. An SMS marketing software will let you organize and segment your customers, draft your opt-in message, develop your strategy, and eventually send out those text messages to your subscribers in bulk. SMS marketing can be made simple depending on your choice of software.

In recent years, you can also find SMS marketing with advanced technologies like Artificial Intelligence (AI) and Machine Language (ML). Such software with AI-based technologies can help with better interactivity with your customers. It can send highly personalized messages and automated responses, which in turn can enhance customer experience and engagement.

Given below are the 5 factors that you need to consider when choosing an SMS marketing software for your business

Standalone Product or Integrated Suite

Often SMS marketing service comes as a combined suite of the software with other capabilities like email marketing. However, there are companies that offer exclusive SMS marketing software that focus only on sending text messages. Therefore, depending on your marketing strategy, you can choose a standalone software or an integrated platform.

Technology and Features

Secondly, you need to look at the features of SMS marketing software. Safety, security, bulk SMS capabilities, AI support, personalization, easy setup, and scalability are a few important features you need to look for.

Data Migration Support

Ensure that SMS marketing software supports data migration. You should be able to import, export, and transfer customer data from the other marketing platforms that you already use. The data transfer should be safe and recurring, which means, even the latest contact data in other marketing platforms should be synced without any chaos.


The SMS marketing software that you choose should seamlessly integrate with your existing systems through APIs and also with your preferred email, CRM, marketing, and other social applications. Integration support is one of the main factors that you need to take into account when choosing SMS marketing software.


Prices for text message marketing software depends on the provider you choose, features of the software, and usually include a per-text cost and the cost of keywords. Most providers offer monthly packages that allow you to pay for texts and keywords together. Whereas other providers offer pay-as-you-go plans that depend on how much you use the service.

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