What Is RCS Messaging? Next-Generation Business Texting Explained

How Does it Work and How it is Different from SMS/MMS/iMessage and WhatsApp

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Introduction

SMS has served businesses well in the past few decades, helping them reach a wide audience for business communications. However, today’s digital and smartphone era requires a much more advanced and engaging communication medium, like Rich Communications Services (RCS), to meet customer expectations.

RCS, first introduced in 2008, has recently gained more traction and popularity since Apple introduced iOS 18 support for RCS, making it compatible with both Android and iOS devices.

So, how does RCS benefit your business more than SMS? And how and when can you use RCS to transform your business communication? Let’s find out.

Jump to:

  • What is RCS Business Messaging and how does it work?
  • RCS vs SMS vs MMS: What are the Key Differences?
  • What are the benefits of RCS for your business?
  • How to Implement RCS for Customer Engagement?
  • RCS Best Practices: What Businesses Must Do To Drive Maximum Impact?
  • Frequently Asked Questions

What is RCS Business Messaging?

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RCS is now Available on TXTImpact!

Start sending branded, interactive messages with rich media, including images, buttons, carousels, and verified sender branding. Deliver app-like experiences directly inside your customer’s messaging app and track real-time analytics.
Reach out to our Sales team to get started.

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