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Verizon® vText Discontinued: Switch to vText Email-to-Text Alternative — TXTImpact

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Introduction

For years, businesses and companies in the United States relied on Verizon’s vText for email2text services, which allow businesses to send SMS via email.

However, in late 2024, Verizon announced the discontinuation of its email-to-text service due to carrier changes and issues related to deliverability, delays, and carrier filtering, followed by AT&T’s discontinuation of its email-to-text and text-to-email services on June 17, 2025.

If you’ve been using vText to send SMS messages to your customers via email, you’re most likely experiencing disruptions and most probably it is not working.

So, if not vText, then what to use for email 2 text? In this article, we’ll explore vText’s limitations and why it discontinued its email-to-SMS service, as well as why you must switch to TXTImpact to ensure a seamless SMS flow to your customers via email.

Jump to:

What is Verizon® vText?

Verizon vText is an email-to-SMS gateway service that enables businesses and companies to send text messages directly to Verizon customers on their mobile devices via email, using a specific email format.

For instance, if you want to send a text message to 555-256-3498 mobile number, you could send an email to [email protected], and Verizon’s server converts this email to SMS and sends it to the respective associated mobile number.

It was a convenient way for businesses to send quick alerts, personal reminders, and updates, as well as brief notifications to team members.

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Why did Verizon discontinue its vText Email to SMS Service?

Legacy systems, such as Verizon’s vText Email to SMS service, were never designed to handle high-volume messaging demands. Today’s secure and high-volume messaging requirements require a reliable and scalable messaging platform that vText can’t serve.

Here are the reasons for its discontinuity:

  • A gateway for spam leading to security concerns: For a long time, Verizon’s vText operated as an open gateway, allowing anyone with an email client to send an email to the recipient’s 10-digit number, followed by @vtext.com. This led malicious actors to exploit the open gateways and send spam, phishing emails, and unsolicited texts, thereby increasing data concerns and security risks. Source: Verizon Community Forum

  • Unreliability: Users and businesses constantly reported issues that they were facing with Verizon and vText in particular. Since its architecture isn’t designed for high-volume texting, users frequently reported constant delivery failures, spam filter errors, IP/domain blocking & blacklisting, and delays.

  • Business and A2P technical limitations: vText is not designed for business or Application-to-Person (A2P) messaging. Hence, it lacks several enterprise features, like delivery reporting, two-way interaction, and compliance with regulations, making Verizon shut down vText email-to-text.

  • Service changes: Verizon is reportedly moving toward a paid messaging service model called Enterprise Messaging Access Gateway (EMAG) to send messages to Verizon customers. This has led businesses to face delivery failures, disruptions, and new costs, making it practical for them to choose a third-party messaging service provider.

  • Rise of modern messaging applications: Modern messaging applications, like TXTImpact, use secure APIs to send email-to-text, text-to-email, or bulk messages, providing robust security, advanced features, detailed insights, and two-way communication.

These are the reasons why businesses are increasingly moving toward third-party messaging platforms to meet their communications and marketing needs.

What is an Email2Text Service?

An email2text or email2SMS service allows you to send an email, which is then automatically converted into a text message and delivered to the recipient’s mobile device.

Hence, without using a phone or an SMS application, you send an email to a specific email address format, like [email protected], and then the carrier converts the email into an SMS.

While cost-effective and convenient, relying on a carrier is no longer recommended for enterprise-grade messaging requirements.

When you choose service providers, like TXTImpact’s Email-to-Text messaging service, you don’t have to rely on carriers. Instead, your email will be automatically converted to SMS, and any SMS reverts from customers will be directed to your email inbox.

Moreover, you don’t even have to worry about the recipient’s carrier. TXTImpact will handle routing, ensuring that the email message is directed through the desired and correct carrier to achieve high deliverability.

Why do Businesses Need an Email-to-Text Service?

Email-to-SMS services provide an extremely easy and convenient way for businesses to reach customers and employees without any complicated setup.

Businesses can send critical notifications and updates straight from email, making it easy to reach customers fast, simple, and integrated.

This simplicity is highly beneficial for businesses with limited IT and development resources that require fast communication solutions or work across multiple teams, such as operations, IT, marketing, and customer support.

Here are some other common reasons why businesses need email-to-SMS services:

  • Instant communication allows businesses to send critical alerts, reminders, and updates directly to customers’ or employees’ mobile devices.

  • Provides a highly cost-effective way to reach customers via text messages.

  • Email-to-text is highly accessible as businesses can send emails using the existing email client, like Gmail or Outlook, without additional software downloads.

  • The integration simplicity makes the service easily connect with the legacy systems that generate automated emails.

Thus, even though carriers like AT&T and Verizon are discontinuing email-to-text service, it’s a highly crucial and important solution that businesses still use to reach customers and streamline communication.

TXTImpact: The Best Verizon vText Alternative for Email-to-Text Messaging

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TXTImpact a leading messaging services provider in North America, serves over 5,000+ customers, offering reliable email-to-text, text-to-email, mass texting, Landline texting, SMS polling, and other wide range of other services.

What makes TXTImpact stand out from others is that it’s user-friendly, highly secure, and comes with an intuitive UI that makes it ideal for all types of businesses.

Keep Messaging Even vText is not working!

Switch to TXTImpact's secure and reliable Email to SMS solution.Get global carrier coverage, simple UI, and robust security to streamline your business’s messaging and communication needs.

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How Does TXTImpact’s Email-to-SMS Work?

With TXTImpact, businesses can easily send emails as text messages or send text messages from any email, such as Outlook or Gmail, without worrying about expensive integration setup.

Here’s how email-to-SMS works with TXTImpact:

Compose and send an email to [email protected].

TXTImpact will receive the email and convert it into a text message.

This text message is delivered to the desired recipient’s mobile device as an SMS, without requiring coding or any integration.

Desktop email interface showing an 'Urgent' message from 'text2email.net' with content 'Please call our office to speak with a customer representative regarding your upcoming appointment', alongside a smartphone displaying the same message as a text notification, illustrating email-to-text communication for appointment reminders.gif

TXTImpact’s gateway automatically eliminates all technical hurdles, such as disclaimers and email signatures that exceed the character limit, as well as HTML formatting, to ensure seamless message delivery.

You can provide access to multiple users across teams across different domains under one account and easily manage shared SMS credits.

At the same time, other perks of TXTImpact’s email-to-SMS include:

  • Control access permissions from a central dashboard

  • Gain complete visibility and enhanced insights and statistics of your SMS campaigns with timestamps, link tracking, and delivery status.

  • You can easily automate your SMS campaigns and notifications, as TXTImpact’s email-to-text feature works well with any software that requires or includes sending emails, such as helpdesks, CRM systems, or internal systems.

Still Wondering How TXTImpact’s Email-to-Text Works?

Book a quick demo and discover how TXTImpact turns your everyday email into a powerful business SMS tool — no carrier lookups, no tech headaches.

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Who Needs Email-to-Text Services?

The discontinuation of vText’s email-to-text service has affected many businesses and organizations. Here are the types of businesses that need and extensively use email-to-text services for their communication requirements:

  • Service-based businesses, like salons, delivery services, and repair shops, use email-to-SMS for status updates, booking confirmations, and service reminders.

  • Businesses and teams, such as marketing, IT departments, and customer service, can utilise the email-to-text service for automated updates, system alerts, promotions, campaigns, and other business communications.

  • Healthcare users use email-to-text services in hospitals, dental offices, and clinics to send appointment reminders, follow-up instructions, or lab result notifications, thereby improving patient communication.

  • Retail and eCommerce use email-to-text services to reach customers instantly with exclusive offers, rewards, and order updates, improving engagement and enhancing repeat purchases.

  • Financial institutions, like banks, insurance providers, and lenders, can easily and instantly send fraud alerts, policy updates, payment confirmations, and payment reminders using email-to-SMS services.

  • Corporate and internal teams use email-to-SMS for shift scheduling, employee alerts, and urgent operational updates.

  • Schools and universities rely on email-to-text services to send quick alerts to students and parents about emergency updates, schedule changes, and event reminders.

  • Personal users also use email-to-SMS services in home automation to send alerts or set up text notifications from critical emails.

Why Choose TXTImpact Email2Text Service? Key Features and Benefits

TXTImpact offers numerous benefits to businesses through its email-to-text services. Here are the benefits mentioned below:

  • Automatically adds a branded signature to all your text messages

  • MMS allows you to add images and PDFs, and longer texts to your text messages

  • Removes default email footers to ensure clean text

  • Let's you customize the sender name to ensure consistent branding

  • Converts long emails (over 160 characters) into MMS instead of costly multi-segment SMS
  • Significantly reduces delivery costs by sending long messages at just 2 credits via MMS
  • Supports rich media, you can add images, PDFs, and short videos using MMS

  • Also allows you to seamlessly deliver SMS, MMS, RCS, or WhatsApp messages via Email based on your Sender ID preference (multi-channel compatibility)

  • Provides instant alerts if the message delivery fails

  • Let's you reach any global mobile number, irrespective of the carrier

  • Turns replies into emails without manual effort (via Text to Email)

  • Set up auto-replies to ensure a smooth and streamlined communication flow

  • Forwards the right texts to the right person based on the keywords

  • Let's you set a limit for sending access by allowing only approved emails

  • Auto-trims text messages when they exceed the character limit

  • Makes it easier to send urgent alerts and updates directly to recipients’ mobile devices

  • Archives past SMS messages for future compliance use

  • Let's you respond to the customers’ requests in real-time, improving engagement rates

  • Helps you save crucial time by enabling direct email to SMS delivery

Step-by-Step Migration Steps to Switch to TXTImpact

If you’ve been using Verizon’s email-to-sms and want to switch to TXTImpact’s email-to-sms messaging solution, here are the steps you need to follow to ensure seamless migration:

1. Conduct an Internal Audit
Identify all the areas and departments in your company using Verizon’s vText email-to-text messaging. To do so, search for @vtext.com or @vzwpix.com in configurations.
Next, review alert settings in monitoring tools and applications, and check automation codes that streamline email notifications.

2. Sign Up with TXTImpact
Visit txtimpact.com and register for a trial business texting account
Choose a plan that best fits your communication and message volume needs. Once logged in, configure your email settings and set up groups or contact lists for your campaigns.

3. Choose and Configure Your Messaging Number
Depending on your requirements, you can select from:

  • Short code – Ideal for large-scale transactional or promotional campaigns.
  • Toll-free number – Perfect for nationwide communications and customer support.
  • 10DLC number – Best for standard business messaging and marketing.
    TXTImpact supports all these options to match your business use case.
  • Landline Texting - If you have an existing business landline number, you can also configure it to allow customers to simply text your business number like they would any other phone. Their messages get delivered to your email, Outlook, computer, or even your smartphone, so you can see them right away.

4. Set Up TXTImpact’s Email-to-SMS Service
TXTImpact offers a custom domain for email-to-SMS messaging — for example, [email protected].
Format your emails using this domain and the recipient’s phone number.
Add your company’s authorized email address to TXTImpact’s email settings.
Compose crisp and concise messages to avoid splitting and manage responses directly from your inbox via TXTImpact’s email thread delivery system.
You can also configure automated triggers and templates for recurring notifications.

5. Test Before Going Live
Before officially launching, perform A/B testing by sending sample messages through TXTImpact.
Check delivery, reply functionality, and formatting across multiple mobile devices to ensure seamless message conversion from email to SMS.

6. Train Users and Update Documentation
Create comprehensive internal documentation for TXTImpact’s setup and workflows.
Provide training to help your team use the dashboard, reports, and automation tools efficiently.
Proper onboarding and knowledge transfer ensure smooth integration and adoption.

Read: How to Send Text Messages from Email like a Pro?

TXTImpact vs vText: Why TXTImpact is the Right Choice for Email-to-SMS?

Feature vText’s Email to Text TXTImpact’s Email to Text
Availability Discontinued in late 2024 Available with new updates
Clean Message Format Limited formatting with no processing Auto-removal of signatures with clean and professional formatting
Carrier Independence Works with Verizon numbers only Works across all global and major U.S. carriers
Message Tracking Limited Comprehensive delivery and engagement reporting
Security Features Basic carrier-level filtering Encrypted and compliant with TCPA and CTIA best practices
Integration Options Basic Works with any email client, CRM, API, and web app
Team Access Unmanaged and limited Company-wide and multi-user access, role permissions, and centralized management
Support Limited Dedicated onboarding and customer support

Goodbye vText, Welcome TXTImpact

While vText may have discontinued its email-to-text services, this does not mean you have to give up on the convenience of sending crucial SMS updates and notifications to your customers through email.

Whether you’ve been impacted by this discontinuation or are simply looking for a reliable and secure email-to-SMS service, TXTImpact is the right choice.

Serving over 5,000+ customers across North America and Canada, TXTImpact offers features such as auto-removal and addition of signature, two-way messaging, delivery confirmation, character limit alerts, and email whitelisting with its email-to-SMS service.

So, ready to send SMS from emails? Book a demo with us or contact us to learn more about our services.

Frequently Asked Questions

Author

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Rahul Kumar

Digital Marketing Manager

Rahul Kumar is a Digital marketer with 7+ years of experience in SEO, AEO,SMS marketing, WhatsApp Marketing, SaaS, and WordPress. He has led successful growth campaigns for startups and tech brands, combining data-driven strategies with compelling content. His work has been featured on top SaaS blogs, and he’s known for turning complex ideas into high-converting digital strategies.

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