Personalized Pictures
Send a different image to each recipient in your broadcast MMS, each person receives a personalized image. This can be great when you are reaching an audience that each brings something different to the table in terms of being a customer.
Different outfits, makeups, cars, or tools can be selected to interest a specific type of customer.
Merge Tags
Personalize MMS messages with merge tags such as name, e-mail address, or any of the custom fields for each recipient.
Merge tags in picture messages are similar to merge tags in emails.
Merge Tags are placeholders within the message. You can also define default merge field values to fall back on if the recipient's merge tag data does not exist.
iCalendars and vCards
You can also send vCards(.vcf) or iCalendar(.ical) through MMS API, email to MMS, or from the web portal User Interface.
You can also receive vCards and ACL from the users.