MMS Marketing

Picture and Video Marketing

Video and Picture Message Marketing Software

MMS Marketing Software allows marketers to send rich picture and video messages directly to subscribers, creating more engaging mobile campaigns.

An MMS autoresponder delivers compelling video or image-based advertisements that help generate consumer demand and grow opt-in lists. Once set up, the system runs automatically with minimal ongoing effort.

Businesses can also run an MMS Text to Win campaign, enabling consumers to take a photo or record a video and send it via MMS to a shortcode to enter the promotion.
This creates a fun, interactive experience between businesses and consumers.

Marketers can also use group MMS messaging to send videos or images along with text messages longer than 160 characters to opted-in subscribers.

Use cases include:

  • Mobile coupons with scannable barcodes

  • Short product demo videos

  • Promotional images and rich brand content

MMS marketing opens up powerful ways to connect, engage, and interact with mobile audiences beyond standard SMS.

MMS Mobile Coupons

Businesses can send scannable MMS coupons to their customers using MMS Picture Messaging.

A customer can either text a keyword to receive a coupon or a business can send mass MMS mobile coupons to opt-in customers’ mobile phone numbers.

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Personalized Pictures

Send a unique image to each recipient in your broadcast MMS so every person receives a personalized visual. This is especially effective when your audience has different needs or preferences as customers.

For example, you can tailor images featuring:

  • Different outfits or styles

  • Makeup variations

  • Cars, tools, or equipment specific to customer interests

Merge Tags

Personalize MMS messages using merge tags such as name, email address, or any custom field for each recipient.

Merge tags in picture messages work similarly to merge tags in email marketing.

Merge tags act as placeholders within the message. You can also define default merge values to use if a recipient’s data is missing.

iCalendars and vCards

Send vCards (.vcf) and iCalendar files (.ical) via:

  • MMS API

  • Email-to-MMS

  • Web portal user interface

You can also receive vCards and calendar files from users, making two-way data sharing simple and seamless.

Customization

Personalized Pictures

Send a different image to each recipient in your broadcast MMS, each person receives a personalized image. This can be great when you are reaching an audience that each brings something different to the table in terms of being a customer.

Different outfits, makeups, cars, or tools can be selected to interest a specific type of customer.

Merge Tags

Personalize MMS messages with merge tags such as name, e-mail address, or any of the custom fields for each recipient.

Merge tags in picture messages are similar to merge tags in emails.

Merge Tags are placeholders within the message. You can also define default merge field values to fall back on if the recipient's merge tag data does not exist.

iCalendars and vCards

You can also send vCards(.vcf) or iCalendar(.ical) through MMS API, email to MMS, or from the web portal User Interface.

You can also receive vCards and ACL from the users.

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