How BuzzClan Accelerated Recruitment Response Time by 20× Using TXTImpact
Overview
Recruitment teams often struggle with slow candidate responses, missed communications, and inefficient outreach channels. A global technology consulting firm, BuzzClan, faced similar challenges while trying to streamline its hiring and employee eCare communication.
By adopting the TXTImpact business texting platform, BuzzClan was able to connect with candidates where they respond the fastest via SMS. The result was nearly 20× faster response times, quicker hiring decisions, and a smoother candidate experience.
About the Client: BuzzClan
BuzzClan is a global technology consulting and workforce solutions company that helps organizations build and scale high-performing teams. With continuous hiring cycles and active candidate pipelines, maintaining fast and reliable communication is critical to their recruitment success. |
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The Challenge
Before implementing SMS communication, BuzzClan’s recruitment team relied heavily on traditional channels like email and phone calls.
These methods created several challenges:
- Slow candidate response times that delayed hiring decisions
- Difficulty reaching candidates quickly during active hiring cycles
- Inefficient communication with employees for eCare updates and notifications
- Missed opportunities when candidates responded late or not at all
In a competitive hiring market, every hour of delay could mean losing top talent to competitors.
The Solution
BuzzClan implemented the TXTImpact messaging platform to communicate directly with candidates and employees through Bulk text messaging.
Using TXTImpact, their recruitment team could:
- Instantly send SMS notifications to candidates
- Receive two-way replies in real time
- Communicate with employees for eCare updates
- Reach candidates on the channel they check most frequently, their mobile phones
This shift enabled BuzzClan to transform recruitment communication from a slow process into a real-time engagement channel.
“Partnering with TXTImpact has been a game-changer for our recruitment efforts. Their platform made it effortless to reach candidates and employees for eCare, where they respond fastest—via text messaging. We now get replies within minutes instead of hours, achieving nearly 20× faster response rates. This has helped us fill roles quicker and provide a better candidate experience.” |
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Implementation
With TXTImpact, BuzzClan integrated SMS communication into its hiring workflow. Recruiters used the platform to:
- Send interview reminders and updates
- Notify candidates about application status
- Coordinate interview scheduling
- Share urgent hiring updates
- Provide employee eCare notifications
Because SMS messages are typically read within minutes, candidates could respond immediately, allowing recruiters to move forward without delays.
The Results
After adopting TXTImpact’s messaging platform, BuzzClan experienced measurable improvements in recruitment communication.
Key outcomes included:
- 20× faster response times from candidates
- Replies received within minutes instead of hours
- Faster hiring decisions and reduced recruitment delays
- Higher engagement through mobile-first communication
- Improved candidate experience during the hiring process
The recruitment team was able to maintain stronger engagement with candidates throughout the hiring journey.
“TXTImpact has truly changed the way we handle recruitment. Reaching candidates by text has been incredibly effective—people actually respond, and they respond fast. What used to take hours now takes minutes. We’ve seen close to a 20× improvement in response time, which has made our hiring and employee eCare process smoother, faster, and far more efficient. TXTImpact has become a key part of how we connect with candidates.” |
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Why Text Messaging or SMS Works for Recruitment
SMS is one of the most effective communication channels for hiring teams because it offers:
- Immediate delivery
- High open rates
- Real-time candidate engagement
- Simple two-way communication
Platforms like TXTImpact help organizations integrate SMS directly into their recruitment workflows, making it easier to engage candidates quickly and efficiently.
Conclusion
By leveraging SMS communication through TXTImpact, BuzzClan successfully transformed its recruitment communication strategy.
With 20× faster response times, improved candidate engagement, and more efficient hiring processes, SMS has become an essential part of their recruitment and employee eCare communication.
