20 Halloween SMS Marketing Campaigns Ideas, Examples and Templates for SMBs

Halloween SMS Marketing Campaigns Ideas.png

TL;DR

Halloween spending may cross 13 billion dollars, making it a big opportunity.
SMS marketing is fast, direct, and has nearly 98% open rates.
Use short, time-limited offers like flash sales to drive quick action.
Make campaigns fun with mystery deals, contests, and interactive trivia games.
Combine SMS with email or social media for better engagement results.
Balance discounts with thank-you messages, greetings, or helpful event reminders, too.
Follow TCPA and GDPR rules, and always include easy opt-outs.
Avoid spam-like tones; keep messages short, friendly, and customer-focused always.
Provide value through useful tips, reminders, or shopping recommendations.
Start your campaign today. Sign up for a TXTImpact free trial.

Introduction

Pumpkins, crazy costumes, chilly winds, feasts, and a season of fall. Yes, that’s Halloween in North America and around the world. For businesses, the festival is beyond trick-or-treating; it's the time to make amazing sales and turn your customer experience into a memory of a lifetime.

We got some data points too, as per the National Retail Federation’s annual Halloween consumer survey, which was conducted by an Ohio-based agency, Prosper Insights & Analytics, estimates that the total Halloween spending is expected to cross 13bn USD in 2025. [NRF]

While businesses have their eye on Black Friday and Cyber Monday, Halloween should not be forgotten or dismissed. One effective way to reach more people and capitalize on this event is via SMS marketing. This blog post covers tips for SMS marketing, templates, general concerns, and best practices.

Why Businesses Should Consider SMS Marketing for Halloween?

Halloween is a fun, fast-paced shopping season, and SMS marketing complements it perfectly. With people seeking last-minute costumes and party deals, businesses need a quick and direct way to connect with their customers.

SMS messages are opened within 3 minutes, making them ideal for time-sensitive offers. Whether it’s a flash sale, a coupon, or an event reminder, SMS delivers your message straight to your customer’s phone with a personal touch. Plus, it’s cost-effective and easy to run, even for small businesses, promising a suitable and higher RoI.

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20 Halloween SMS Marketing Ideas for 2026

The following are the curated high-performing SMS marketing ideas and examples for this year. Some ideas have been tested before and fetched great results too.

Limited-Time Offers

Use SMS to announce limited-time deals that push customers to act fast. Its high visibility makes urgency feel real, driving quick clicks and conversions. (SMS conversion rate: 3.9%)

Case Study:

Sneaker Haven, an online sneaker retailer, wanted to clear excess inventory via a 24-hour flash sale targeted exclusively at SMS subscribers. The campaign focused on scarcity and urgency, prompting immediate action. Within the first six hours, over 1,000 pairs of sneakers were sold. [fastercapital]

Example:

“Your exclusive Halloween deal ends at midnight. Save 30% on your favorite products. Shop now [link]”

Spooky Surprise

Send a mystery offer via SMS (“tap to reveal”) to drive curiosity and clicks. Given that SMS response rates are much higher than email, this format benefits from immediacy.

Case Study:

Sephora offered first-time SMS subscribers 10% off their next purchase in the U.S. and Canada. Customers had to opt in, be Beauty Insider members, and shop within seven days. The one-time code encouraged new sign-ups and boosted sales. [Sephora]

Example:

“Tap to reveal your Halloween treat. A special discount awaits you [link]”

Event Invitations

Invite subscribers to a Halloween-themed event (online or in-store) via SMS. Because SMS is likely to be opened quickly (90% within 3 minutes), it’s ideal for timely outreach.

Case Study:

Chipotle brought back its annual Halloween "Boorito" promotion in 2023, offering $6 digital entrées to rewards members. To appeal to Gen Z, they extended hours until midnight at 53 college locations. The first 100 late-night digital orders at these locations received exclusive TABASCO Scorpion Sauce bottles, modernizing their 23-year tradition. [Chipotle]

Example:

“Join our Haunted Weekend Sale this Saturday. Costumes, snacks, and prizes await. RSVP here: [link]”

Interactive Contests

Use SMS to run a photo submission or costume challenge (via link). The channel’s high engagement and opt-in nature help ensure sandwiching value + fun. (51% of consumers find SMS marketing useful).

Case Study:

Starbucks gamified its mobile rewards program with a Bingo-style game in 2017. Customers earned board spaces with purchases, winning bonus "stars" for completing rows, and 300 stars for filling the entire board. Advertised on SMS and Facebook, the game encouraged spending, and mobile transactions grew from 3% to 7%. [Retail Dive]

Example:

“Enter our Halloween Costume Contest for a chance to win a $100 gift card. Submit your photo now: [link]”

Cross-Channel Promotions

To maximize impact, never let a channel stand alone. Coordinate SMS with email, social media, or push notifications to reinforce messaging. Industry data shows SMS integrated into omnichannel lifts engagement significantly (47.7% lift).

Case Study:

Starbucks and Delta Air Lines partnered in October 2022, allowing customers to link their rewards accounts. Starbucks purchases earn Delta miles (one per dollar), while Delta travelers earn double Starbucks Stars. This cross-brand loyalty integration helped Starbucks retain its 27 million members amid competitive pressures. [Marketing Dive]

Example:

“We’ve just launched our Halloween sale. Check your inbox or follow us on Instagram for exclusive updates: [link]”

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Drive Traffic with a Promotion
Use SMS to highlight an offer to drive website or store visits. Since it has high open rate as compared to other channels and even quick read time, it’s powerful for driving near-term visits.
Case Study: Deloitte's 2025 Holiday Retail Survey shows value-seeking behavior dominates across income groups, with 77% expecting higher prices. Retailers must offer value beyond discounts to succeed. [Deloitte Brazil]
Example: “Don’t miss our Halloween Sale. Enjoy 25% off sitewide until October 31. Shop now: [link]”
Promote Engagement with a Holiday Greeting
Send a festive greeting via SMS (non-sales message) to keep the brand top-of-mind. Given high consumer receptiveness (51% find SMS useful), this supports relationship building.
Case Study: Customer loyalty is declining as consumers switch brands frequently. True loyalty requires reciprocity, emotion over transactions, and gratitude. Brands should foster shared purpose with customers rather than just offering rewards. Gratitude naturally builds lasting loyalty beyond transactional relationships. [HBR]
Example: “Wishing you a fun and safe Halloween. Thanks for being part of our community!”
Coordinate Events with Notifications
Send SMS reminders prior to events to boost attendance. Considering 82% of consumers check texts within five minutes, timely reminders via SMS are effective.
Case Study: A systematic review in healthcare found that SMS text reminders are highly effective. 86% of appointment reminder studies showed positive results. SMS reminders improved attendance while reducing missed appointments. [Science Direct]
Example: “Reminder: Our Halloween costume party starts at 6 PM tomorrow. See you at our Main Street store!”
Invite Feedback with Spooky Surveys and Polls
Engage customers via SMS polls/surveys (“vote for your favourite Halloween product”) and tie to a discount. SMS channels are well-accepted for feedback use.
Case Study: A study used SMS text message surveys in low-income Australian general practices to engage marginalized groups in health research. Initial surveys had a low response rate (8.4%). However, follow-up surveys of consenting participants had a high response rate (around 50%). [NIH]
Example: “Vote for your favorite Halloween product and get 10% off your next order. Cast your vote here: [link]”
Offer Value Through a Loyalty Program
Notify loyalty members via SMS of seasonal incentives (double points, early access). Given that consumers are open to SMS receipt (84% opted in), this leverages an engaged audience.
Case Study: Gen Z is highly disloyal and quick to switch brands. Therefore, loyalty programs matter more than ever. Gen Z values rewards that they can assign a clear value to, along with recognition and experiences. [McKinsey]
Example: “Loyalty members earn double points on all Halloween purchases made before October 31. Shop and save: [link]”

Also Read: Holiday Season SMS Marketing Guide : Campaign Ideas, Examples, and Compliance Tips

Grow Your Audience Through Opt-Ins

Use a Halloween-themed keyword or QR code to encourage SMS opt-ins. Research shows consumers are willing to opt in for value (49% said discounts were worth sharing data).

Case Study:

SKIMS used a "Text to Join" campaign to encourage sign-ups for its text alerts. By texting a simple keyword, customers get early, exclusive information about new product releases. This made subscribers feel special and ensured they didn't miss out on popular items. [SKIMS]

Example:

“Text HALLOWEEN to 554433 to unlock exclusive seasonal offers and early sale access.”

Read:

13 Easy and Proven methods to build compliant SMS Opt-in list

12. In-Person Sales

Use SMS to drive physical store visits (e.g., “Come in costume this weekend and get 15% off”). Because text messages reach customers instantly, you can motivate quick, in-the-moment action that boosts foot traffic.

Case Study:

Apparel brand XYZ boosted weekend sales and store visits using personalized text messages. By sending loyalty members an exclusive 20% discount code, they saw a 30% rise in foot traffic and a 15% increase in sales revenue. [fastercapital]

Example:

“Visit our store in costume this weekend and get 15% off your purchase. Offer valid till October 31.”

Halloween Encourage In-Person Sales Text

Launch a Mystery Treat Campaign

Send a mystery text such as “Something spooky awaits you…” to build curiosity. When the surprise feels irresistible, customers are more likely to tap, explore, and buy.

Case Study:

A skincare brand rapidly grew from $60K to $310K monthly revenue in three months. They stopped inefficient ads and focused on acquiring high-value subscription customers for long-term growth. [Reddit]

Example:

“Something spooky awaits you. Click to reveal your Halloween treat: [link]”

Halloween Launch a Mystery Treat Campaign text

Send Abandoned Cart Reminders with a Twist

Re-engage shoppers who left items in their cart using themed messaging.

Case Study:

With over 70% of online carts abandoned, text message campaigns are a highly effective recovery tool. A client achieved a 58% retention rate by sending texts with a direct link to the cart. Statista data shows that 31% of those who abandon carts will return to purchase from your website the next day. [Statista]

Example:

“Your Halloween goodies are still waiting. Complete your order before they vanish: [link]”

Halloween Send Abandoned Cart Reminders with a Twist text

Highlight Limited-Edition Products
Promote exclusive or seasonal products to create urgency.
Case Study: Research shows both price discounts and free samples via mobile messages boost short-term sales. However, only free samples also have a long-term effect, increasing purchases even after the offer ends. [Science Direct]
Example: “Our limited-edition pumpkin spice collection is selling fast. Order yours today before it’s gone: [link]”
Promote Gift Cards as Treats
Encourage gifting with themed digital cards.
Case Study: Switching from email to SMS for sending rewards is highly effective. With a 97% cell phone rate in the US and a 98% open rate for texts (versus 20% for email), text messages reach a wider audience, including young people and those without internet. [BHN Rewards]
Example: “Send a Halloween gift card to your friends or family. No tricks, just treats. Buy here: [link]”
Share Safety Tips or Fun Facts
Show community care by sharing helpful information.
Case Study: SMS is the best tool for safety communication because it reaches over 90% of people instantly. Text messages allow companies to send safety updates faster than email or calls. [EHS Insight]
Example: “Remember to drive safely and keep porch lights on for trick-or-treaters. Have a great Halloween evening!”
Run a Spooky Trivia Text Game
Engage your audience with interactive trivia or quizzes.
Case Study: Since most traditional text campaigns lack engagement, the solution is Gamification Marketing. This means adding game elements (like quizzes or "earn-a-deal" challenges) to texts. This creates a two-way conversation, boosting personalization and increasing CTR. [Coalition Technologies]
Example: “Question: Which country is believed to be the birthplace of Halloween? Reply with your answer to win a special discount.”
SMS Giveaways (Text-to-Enter + UGC)
Run a giveaway to boost opt-ins and engagement. Ask subscribers to text a keyword to enter, with a bonus entry for sharing a costume photo (user-generated content).
Case Study: Skincare brand Dr. Dennis Gross significantly boosted sales by embedding a video carousel on product pages. These videos were a mix of user testimonials and usage guides. It drove over 5,000 orders, resulting in $1 million+ in revenue in 2023. [Videowise]
Example: “Halloween Giveaway: Reply BOO to enter for a $100 Treat Box. Bonus entry: upload your costume photo here [link]. Ends Oct 31, 11:59 PM. T&Cs: [link]. Reply STOP to opt out.”
Create a Text-to-Win Contest
Make entry very simple (“Text WIN to xx”) so users participate with minimal friction. SMS’s high read/response rates support this format (average response ~45%).
Case: A snack company may consider a “Text WIN to enter” kind of campaign for Halloween. This increases the entry rates and repeat purchase behaviour.
Example: “Text WIN to 554433 for a chance to win a Halloween prize pack worth $150.”

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What Are The General Concerns Around Halloween SMS Marketing?

Before you jump into Halloween promotions, it’s important to address a few common challenges that most small and medium-sized businesses face when using SMS as a marketing tool.

Overcoming the “Spammy” Perception
SMS marketing is often misunderstood as intrusive or spammy, especially when businesses send generic promotional messages. To counter this, focus on value-first messaging. Instead of just pushing discounts, try to offer something that helps or entertains the customer — like early access to your Halloween sale, costume tips, or reminders about your store’s spooky weekend event.
Example: Instead of “50% off today only! Don’t miss out!”, Try “Hey Sarah! Your favorite pumpkin candles are back — grab them before they vanish. Tap here [link]”
Also Read: How to protect from spam text messages
Striking the Right Balance
The key is to blend promotional content with relationship-building messages. A well-planned SMS sequence should include both offers and touchpoints that add value — such as shipping updates, event invitations, or appreciation notes for loyal customers.
Keeping It Conversational
SMS thrives on simplicity and authenticity. Talk like a human, not a billboard. Use a friendly, approachable tone that matches your brand voice, whether playful or professional. When customers feel like they’re chatting with a friend rather than a faceless brand, engagement naturally increases.

Are There Any Compliance & Privacy Considerations?

Halloween campaigns can get chaotic, but compliance isn’t optional. Staying within legal and carrier guidelines not only protects your business but also enhances your credibility.

Follow TCPA, GDPR, and Carrier Rules
The Telephone Consumer Protection Act (TCPA) in the U.S. and the GDPR for international audiences require explicit consent before sending marketing texts. Ensure that every contact in your list has opted in. Keep a record of consent and avoid using purchased contact lists.
Build Trust Through Transparency
Make your audience feel safe interacting with your brand. Use opt-in confirmations, and clearly communicate how often they’ll hear from you. Include easy opt-out options (“Reply STOP to unsubscribe”) in every message. This not only keeps you compliant but also builds long-term trust.
Design Campaign Sequences That Respect Privacy
Use short, respectful message flows, such as a welcome text, a reminder before the sale, and a thank-you message post-purchase. Avoid overwhelming users with back-to-back promotional pushes.

What Are Some Halloween-specific Challenges for Businesses?

Halloween is an exciting marketing opportunity, but it also brings its own set of hurdles.

Standing Out in a Sea of Promotions

October is packed with marketing noise — from spooky discounts to early Black Friday teasers. To stand out, focus on creativity and timing. A clever subject line or interactive SMS campaign can make all the difference.

Example: “Your costume’s not complete without this deal! 20% off all accessories till midnight.”

Protecting Your Brand From Scams

Scam texts spike during the Halloween season. Fraudulent “50% off Halloween sale” messages can erode trust, even if they’re not from your business. To avoid confusion: Use verified sender IDs or branded short codes. Keep your tone consistent with previous communications. Remind customers to only click on official links from your domain.

Managing Seasonal Fatigue

Customers already receive multiple messages from brands during this time. So, avoid being repetitive. Focus on timing, storytelling, and unique hooks that bring genuine excitement instead of discount fatigue.

Best Practices for Halloween SMS Campaigns

To make your Halloween campaign effective, combine strategy with creativity. Here’s how:

Personalize Every Message

Segment your audience based on behavior, purchase history, or demographics. A Halloween discount for pet costumes will engage pet owners far more than generic messages.

Perfect Your Timing

Send texts when your audience is most likely to engage typically midday or early evening in the U.S. Avoid sending messages too early in October (you’ll lose attention) or too close to Halloween (people may have already shopped).

Deliver Value, Not Just Offers

Enhance every promotion with something useful or fun like costume guides, Halloween trivia, or reminders for local events.

Keep Messaging Honest and Clear

Don’t use misleading FOMO (“only 1 left!”) if it’s not true. Transparency helps you retain customer trust beyond the holiday.

Control Frequency

Limit your messages to a few high-impact texts. One well-crafted offer can outperform five rushed ones.

Use Verified Sender IDs

A recognizable sender name instantly tells customers your text is authentic. This reduces the risk of confusion with spam messages.

Stay Transparent

Be upfront about your offers, conditions, and links. Avoid vague claims like “up to 70% off everything” unless it’s genuine.

Focus on Long-Term Loyalty

While Halloween can be a revenue driver, your ultimate goal should be trust and retention. When customers know your brand is genuine, they’re more likely to engage in future holiday campaigns from Thanksgiving to Christmas.

Final Words

Halloween is more than costumes and candy; it’s a golden chance for brands to connect with people in a fun, personal way. A simple, well-timed message can spark excitement, remind customers about an event, or show genuine appreciation.

But successful Halloween SMS marketing isn’t just about offers; it’s about creating real moments that matter. Maybe your text helps someone find a deal, remember a delivery, or smile at a clever line. Focus on being useful, friendly, and authentic rather than pushy.

The brands that shine this season are the ones that customers will remember you beyond October. Ready to begin your SMS marketing? Sign up for a TXTImpact free trial and make this Halloween your most engaging one yet!

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Author

Nishant Gupta

Content Writer/Blogger

Nishant Gupta is a Marketing & Communications professional with 5+ years of expertise in deep tech, SaaS, finance, academia, and media. Widely recognized for blending storytelling with simplified explanations of complex information, he has helped brands expand globally, educate audiences, and drive business growth. Nishant excels at crafting and leading narratives across both print and digital media.

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