EZ Texting Pricing 2026: Plans, Costs & Cheaper Alternative

SMS pricing that businesses put up on their websites may look simple at first, until your messaging volume starts climbing. A pricing plan that seems affordable at first glance can get more expensive on the final invoice once you factor in messaging credits, MMS usage, overage charges, telecom fees, and additional users. 

While EZ Texting offers tools for bulk messaging, two-way texting, automation, and customer engagement, its costs can increase as your messaging volume and business needs grow. If you’re researching EZ Texting pricing, it’s worth looking beyond the listed plan prices and comparing what you actually get for your money. 

A more affordable alternative may offer more credits, more features, and greater value at a similar or even lower price. This guide breaks down EZ Texting’s pricing and compares it with a cost-effective alternative.

EZ Texting Pricing and Plans at a Glance: How Much Does EZ Texting Cost in 2026 ?

EZ Texting offers multiple pricing tiers based on business size, messaging volume, and the features you need to manage SMS campaigns. 

When we look at EZ Texting pricing plans in 2026, the platform’s monthly paid plans start at $25/month for Launch, while larger businesses can choose Boost, Scale, or Enterprise plans depending on their messaging volumes and requirements. 

At the same time, annual billing lowers the effective monthly price on the Launch, Boost, and Scale plans. 

However, it’s important to note that the subscription price mentioned is only one part of the total cost. 

Since EZ Texting uses a credit-based messaging system and includes 500 credits across the Launch to Scale plans, businesses may incur additional charges if they exceed their included credits. MMS messages also consume more credits than standard SMS, which can significantly affect costs for media-heavy campaigns. 

Here’s a brief overview of EZ Texting pricing plans:

As the pricing table shows, while the Launch to Scale plans offer steady pricing ($25/mo to $125/mo), it suddenly jumps to $3,000/mo, with no intermediate plans for growing businesses, forcing them to overpay beyond their budget. 

How Do EZ Texting Text Credits Work? 

Like many SMS marketing or Text messaging Platforms, EZ Texting also works on a credit-based pricing system. So the subscription price doesn’t necessarily reflect the full messaging cost. 

Instead, your messaging activity consumes credits based on the type of message you send, either SMS or MMS. 

Understanding this is important because businesses that send a lot of SMS or MMS regularly exceed their included credits and can see their monthly costs increase. 

Let’s understand the effective cost per credit for each EZ Texting plan.

Let’s take a closer look at TXTImpact’s pricing plans and effective cost per credit to understand the actual cost of sending a single text message. 

How much does TXTImpact cost per text credit? 

Let’s take a look at TXTImpact’s pricing plans and cost per credit to compare the two platforms. 

TXTImpact's plans progressively include more credits as the subscription price increases, lowering the effective cost per credit, compared to EZ Texting. 

And if you’re looking for an API solution, TXTImpact’s API plans can offer even greater cost savings, with each text credit can get as low as $0.0075 on API plans making it one of the more competitive options for businesses with higher messaging volumes. See TXTImpact Platform and API Plans.

How Much Does TXTImpact vs. EZ Texting Cost Per SMS and MMS? 

We looked at both the platform’s credit usage. So, the cost of sending a messaging campaign depends on the number of included credits, overage rates, and credits required per MMS.

Before that these things keep in mind:

Ez texting charges:

 1 Text credit = 1 SMS of 160 characters each

3 Text Credits = 1 MMS of 1600 Characters each.

And

Effective Cost of Sending an SMS Text message 

EZ Texting’s Launch plan charges $25/mo for 500 credits, which amounts to $0.05 per credit. 

TXTImpact’s Starter plan charges $29/mo for 750 credits, which amounts to $0.0387 per credit. 

Effective Cost of Sending an MMS message 

EZ Texting charges 3 credits per MMS, while TXTImpact charges 2 credits per MMS.

So, according to each plan's effective cost per included credit:

• EZ Texting (Launch): 3 × $0.05 = $0.15 effective cost per MMS
• TXTImpact (Starter): 2 × $0.0387 = $0.0774 effective cost per MMS 

For example, an MMS campaign with 1,000 MMS messages requirement, would approximately cost:

This clearly indicates that for businesses that regularly send images or other media, TXTImpact’s plans offer better MMS credit consumption, lowering overall messaging costs.

How Much Does It Cost to Send 1,000, 10,000 or 100k Texts With EZ Texting vs TXTImpact? 

Your actual monthly cost depends on how many messages you send, how many recipients you have, whether you use SMS or MMS, and whether you exceed your included credits. 

The easiest way to understand the real cost is to look at different bulk messaging scenarios with different monthly volumes. 

The table below compares the lowest baseline monthly cost calculated for each platform at 1,000, 10,000, and 100,000 messages per month, using published plan prices and applicable overage rates.

For all three messaging volumes shown above, TXTImpact has the lower baseline monthly cost based on the published plan and messaging prices used in these calculations. 

What about unused credits? 

Credit rollover affects the overall value of a messaging plan. 

For instance, if you have to send 100,000 messages per month, TXTImpact’s Gold includes 140,000 credits, leaving 40,000 unused credits. These credits roll over for 90 days. 

EZ Texting’s Enterprise includes 200,000 credits, leaving 100,000 unused credits at the same messaging volume. These credits roll over for one additional billing cycle, staying usable for 2 months after being issued. 

For volumes like 1 Million  messages per month, published pricing becomes less straightforward. If you're sending significantly more than that, it's best to request a custom quote from both providers.

EZ Texting’s Hidden or Additional Costs to Consider 

The monthly subscription is only one part of the EZ Texting bill. Depending on how you use the platform, telecom fees, phone numbers, overage charges, additional users, and messaging type can all affect your final monthly cost. 

While these aren't necessarily "hidden" fees, EZ Texting publishes them on their site; they're easy to overlook when comparing plans based only on the headline price. 

Here are the factors that add to the additional costs of EZ Texting pricing:

1. Overage charges 

Each plan includes a credit allowance. Once those credits are exhausted, additional messages are billed at the plan's applicable overage rate. 

The current listed overage rates are:

For example, if your business uses 2,000 SMS credits but has only 500 included, the additional 1,500 credits would be charged as overage. This can make a seemingly affordable plan less economical for businesses with consistently high messaging volumes.

2. MMS increases credit consumption 

EZ Texting counts one MMS as three credits, compared with one credit for an SMS. 

So, if you send 1,000 MMS messages, you're using approximately 3,000 credits. A business running frequent image-heavy promotions could therefore reach its included credit allowance much faster than a business sending text-only messages.

3. Additional textable numbers 

Businesses managing multiple locations, campaigns, departments, or brands may need more than one textable number. EZ Texting allows customers to add additional numbers for an extra charge. 

Before signing up, consider whether you need:

• Dedicated numbers for different departments
• Separate numbers for different locations
• Multiple numbers for different campaigns
• Local numbers for different markets

These additional numbers can increase the total cost beyond the base plan. 

4. Annual billing and commitment 

EZ Texting offers lower effective monthly pricing when customers choose annual billing. For example, the listed Launch price drops from $25/month to a $20/month equivalent when billed annually and Boost drops from $75 to $60/month, and so on. 

While this can reduce the effective monthly rate, businesses should consider their expected messaging needs before committing to an annual plan. Seasonal businesses or companies testing SMS for the first time may prefer monthly billing for greater flexibility.

5. Taxes and other applicable charges 

The final amount charged to your business may also vary based on applicable taxes and regulatory or carrier-related charges. Consider these costs when calculating your actual messaging budget, rather than relying solely on the advertised plan price. 

Ultimately, your EZ Texting bill can be influenced by several variables:

Total messaging cost = Plan price + telecom fees + overage credits + additional users + additional numbers + applicable taxes/charges

6. EZ Texting Pricing: Monthly vs Annual Plans 

EZ Texting gives businesses the choice between monthly and annual billing, allowing them to balance flexibility with lower long-term costs. 

Annual billing reduces the monthly price for EZ Texting’s standard plans, but it also requires a longer-term commitment. Besides, there is also an important difference between monthly and annual credit handling. 

With monthly plans, you can roll over unused credits for one additional billing cycle. However, with annual plans, credits are issued upfront and are available for the year, expiring 12 months after purchase.

7. When Does Monthly Billing Make More Sense? 

Monthly billing is a better option if: 

• You run seasonal or occasional campaigns.
• Your messaging volume changes significantly from month to month.
• You're testing SMS marketing for the first time.
• You're still comparing EZ Texting with other providers.
• Your business needs may change during the year.
• You don't want a long-term commitment.

For example, a retailer that sends large campaigns only during holidays may prefer monthly flexibility over committing to an annual plan. 

8. When Does Annual Billing Make More Sense? 

Annual billing is more attractive when: 

• You use SMS consistently throughout the year.
• You want to reduce your effective monthly subscription cost.
• Your messaging volume is relatively predictable.
• You already know EZ Texting fits your workflow.
• You expect to remain on the same plan for at least a year.

For a business that would otherwise pay $25 every month for Launch, switching to the $20/month annual equivalent saves $60 over 12 months, before considering usage-based charges. 

What Features To Evaluate When Choosing a Value-for-Money EZ Texting Alternative? 

Since the majority of texting platforms support core business messaging needs including bulk texting, two-way messaging, automation, reporting, subscriber management, and contact management the differences between platforms often come down to the additional value they provide. Some platforms offer additional features only as paid add-ons, while others include them across their plans.

So, when choosing a texting platform, pricing shouldn’t be the only factor. You should also consider which additional features you get at the same or similar price, the level of customer support offered, the registration and onboarding process, Compliance handling, software reliability, and the provider’s experience and track record in the industry.

When comparing TXTImpact, it also provides all the core business messaging features but differentiates itself through several prominent features that many competing platforms either lack or offer only as paid add-ons.

What Makes TXTImpact an Overall Value for Money EZ Texting Alternative? 

TXTImpact has helped around 30,000 businesses so far for more than 20 years, providing reliable, flexible, scalable, and affordable business communication solutions.

TXTImpact goes a step further with innovative features and broader business communication options, including

• AI-powered 10DLC registration, 
• two-way business texting, 
• Multichannel messaging, 
• Email-to SMS and Text to Email across all channels (SMS,MMS,RCS, Whatsapp)
• Outlook Add-in integration, and a wide range of other additional messaging features included in all plans without any additional cost.

When comes to cost optimization, TXTImpact offers: 

• More credits: Starting plan has 750 credits for $29/month
• Lower MMS credit usage: 2 credits per MMS
• Scalable plans: Credit allowances increase progressively as your messaging volume grows
• Month-to-month pricing: No annual contract required
• 90-day credit rollover: Available on Business and Gold plans
• Custom solutions and Dedicated Concierge Support

Best Cheaper Alternatives to EZ Texting in 2026 

If EZ Texting's pricing feels restrictive for your messaging volume, it's worth comparing what other SMS marketing platforms offer at the same or even lower price points. 

The key isn't just the monthly subscription; included text credits, MMS credit usage, and effective cost per message can make a significant difference to your overall messaging budget.

From the comparison, TXTImpact stands out at the entry level with 750 monthly text credits for $29, with a lower MMS cost and cost per credit than 500 credits from SimpleTexting, SlickText, and Textedly at a similar price point. 

This makes TXTImpact a potentially attractive option for businesses looking beyond basic SMS marketing and needing bulk messaging, two-way texting, automated alerts, API integrations, and email-to-SMS capabilities at affordable prices.

How to Switch From EZ Texting to TXTImpact? 

Whether you’re exploring or comparing EZ Texting pricing or currently using other platforms and want to switch to TXTImpact for its affordability and convenience, the migration process is simple. 

Here are the steps to migrate from EZ Texting to TXTImpact:

• Sign up for the TXTImpact platform or directly contact us to begin the migration. 
  
• Sign the Letter of Authorization (LOA), and we’ll help transfer your existing contact lists and phone numbers from EZ Texting. 
  
• Verify your business credibility and ownership, and submit a copy of your recent mobile bill to confirm number ownership.  
  
• Our team then handles the number porting to ensure a secure transfer by working with your existing service provider (EZ Texting). 
  
• Once the number is ported, we’ll help export all campaign and number data and import your existing contact data using our CSV import module. 
  
• Lastly, we’ll help set up and configure your campaigns once the number is ported.

Conclusion 

EZ Texting offers a good set of SMS marketing features, but its credit-based pricing, overage charges, MMS consumption, telecom fees, and additional user costs can make the overall expense higher as messaging needs grow. 

Therefore, it’s important to look beyond the mentioned monthly subscription and evaluate the actual cost per message to determine the true value of the plan. 

TXTImpact offers a compelling alternative with more entry-level credits, lower cost per credit, lower MMS credit consumption, scalable pricing, email-to-SMS capabilities, API access, automation, and multichannel messaging. 

Besides, its high scalability, flexibility, dedicated support, and international coverage make it ideal for businesses of all types and sizes. If you’re looking for a reliable platform offering the best value-for-money and scalable plans, start a free trial with TXTImpact or contact us to get started.

FAQs 

♦ Is EZ Texting worth the price in 2026? 

EZ Texting can be worth the price for businesses looking for an easy-to-use SMS marketing platform with core messaging and automation features. However, businesses seeking more credits, lower effective messaging costs, and broader business communication capabilities may find TXTImpact a more cost-effective alternative.

♦ Does EZ Texting charge for messages beyond the included credits? 

Yes, once the included credits are used, additional credits are billed at the plan's applicable overage rate.

♦ How can I calculate my actual EZ Texting monthly cost? 

Add your plan price, telecom fees, overage credits, additional users or numbers, and any applicable taxes or carrier-related charges.

♦ Is TXTImpact cheaper than EZ Texting? 

For businesses comparing included credits and messaging costs, TXTImpact can offer better value, particularly at higher volumes and for MMS campaigns where fewer credits are consumed.

♦ Can TXTImpact replace EZ Texting for automated alerts? 

Yes, TXTImpact supports Email-to-SMS and SMS API integrations, making it suitable for automated notifications, monitoring alerts, and system-generated messages.

About the Author:

Tejal Sushir (Content Writer) Tejal Sushir is a content writer with 4+ years of experience writing fresh and insightful content for B2B SaaS companies. She has delivered top-performing and top-ranking blogs in the SMS marketing, Digital Marketing, web hosting, AI & ML, cybersecurity, WordPress, HR Tech, and technical SEO domains. Her meticulous research when writing content ensures industry expertise and keeps up with emerging trends.