We are who we think we are and most of the time we forget it! It is only when we get a message through an SMS marketing message we start to think about our priorities and goals. Is this what drives us? Marketing is the science of doing the greater good to get the best profit. A smart marketer is one who knows how to think for the candidate and lure him or her with messages to come to join your staff.
The most effective and direct way to get the attention of your potential candidates is through a simple text message. We must take care not to disturb the person. So, we must make sure we have got his or her permission first. To do this, we go through the campaigns and survey results that they participated in and get the email address. Once there, we get the permission by sending a message that we will send our details about the store and that he or she is not obliged to join. If they give permission, then we can ask them to attend the interview and join up for work. Thus, mass text marketing is effective when we do the groundwork first.
Then, there is the online text message. For this, we get the email address from places the potential customer visited or emails that they answered. Once the concern has a list of candidates, they begin to send online texts. These detail their upcoming openings or give details about the new store they can join. It might be something about the salary they get or the perks they will enjoy at the opening of a new store. The idea is to create new interest so that more candidates apply for the vacancy.
Leading ad campaign managers use a variety of tools like the autoresponder and data collection devices. In the first, the process is fully automated while in the latter the work is manual almost in its entirety. Data collection is vital for group texting. We can collect data through surveys. The survey focuses on college students and asks them how they will face the future. Or, the issue might involve the pocket money they get and show them the means to earn more.
The bottom line is to find out whether the person has an interest now or will have in the future. If yes, how soon will they join for work. Getting this information will help to compile the data table with the list of potential candidates that the concern can target. It is always better to use mass text messaging for two main reasons. One is that it will cost less. And, the other is that the number of positive results will be more.
Data management is easy by using Mail Chimp, spreadsheet file, or Salesforce. Once you input the data, you can send it repeatedly on different occasions to various candidates. As mentioned, the candidates who know you will make it a point to join or tell you they are not interested. It is up to you to remind the ones who will join.
For this, you can use the software to schedule text message frequency to once a week or once in a month to selected candidates. You can even arrange to send the emails as per their birthday or on festive occasions. In this case, you only have to select the correct button marked, “Send for their Birthday” or “Send for Festive Occasion” and file it away. The software will send the emails to the correct recipients at the right time.
But, the most effective way to build a list of potential candidates is through the survey text message. Why is this useful? This is the way to find out the needs of the candidates and when they will be available. We frame the questions to find out what salary they want or when they like to work. Then, it is a matter of compiling the right list of workers the shop needs.
One has to understand the seriousness of business text messaging and its impact on one’s business. Framing the right words using the proper keywords is vital. One must also keep in mind the value of time so that we don't waste the time of our potential candidate. Make sure you get permission before you send them any surveys. Offer many options so they feel like joining at once.
You can run contests through text messaging. This will draw more candidates because most of them like to take part in something exciting. Of course, they like to win and when you give away prizes, they will begin to flock to your online store. This will help you get the right candidates for your store.