SMS Shortcodes

What is a Common Short Code?

Short Codes are 5 or 6 digit numbers, to which wireless subscribers can address text messages, regardless of their wireless service provider.

Short Codes are easier to remember, handy and more compatible across all participating carriers. A short code has a number of keywords associated with the phone number.

A dedicated short code owner would also have ownership over all keywords associated with the short code number.

With a shared short code, all businesses using the same short code are given their own keyword.

Short codes play the same role as a website URL does in the internet world by driving end users to a common method of interaction.

This service is especially good for application developers to take advantage of because shortcodes provide interactivity and handy wireless solutions.

These applications or solutions can be:

  • Chat
  • Bill Payments
  • Marketing
  • Polling
  • Coupons
  • And more!

These can all be implemented using short code advantages.

If you are planning to send or receive messages across North America, you need to register your short code with all carriers so that all users regardless of their carrier or operator will be able to send messages to the same number and receive a message on his or her handset.

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What are Shared and Dedicated Shortcodes?

Shared Short Codes

Provisioning a Dedicated Short Code takes substantial time, technical expertise, and an ongoing financial commitment.

TXTImpact Shared Short Code Service removes many of these barriers to entry by allowing customers to run applications and services on TXTImpact pre-provisioned Short Codes at a fraction of the cost of setting up a dedicated Short Code and inter-carrier connection.

TXTImpact Messaging Platform employs an intelligent keyword-routing system and secure HTTP API that allows customers to both send and receive SMS messages with the speed and reliability of direct intercarrier connections. Advanced features include the ability to automatically handle opt-in/out requirements, create sub-keyword routing, and establish “sticky sessions” with wireless subscribers.

Dedicated Short codes

This is used in times when customers require a dedicated Short Code for an individual SMS promotion or service.

This is often the case with Short Codes secured for “branding” or recognition purposes like 466453 for Google.

It is also possible that due to the specific nature of an application, initial keyword-routing is not an optimal technique for routing incoming traffic.

In these cases, TXTImpact can provision a Dedicated Short Code on the inter-carrier network and connect the Short Code to all major carriers.

TXTImpact provisions Short Codes for all types of events and services and can expedite all aspects of the application and provisioning process with the wireless carriers.

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