Personalize SMS Message

SMS Merge tags

Personalize each message you send to subscribers by using merge tags.

Wouldn’t it be nice to send a personalize Broadcast Text Message to a customer; “Dear Sam. Your payment for the month of Aug is due..”, instead of “Dear Customer, Is your payment due”? When you broadcast a text message to customers, you’ll get a more positive response if the message is personalized. The most common way to personalize a text message is to add the first name of your contact into the text message. Besides that, you also add additional personal information to the text message.

Merge tags are similar to merge tags in the emails. “Merge Tags” are placeholders within the message. You can also define default merge field values to fall back on if the recipients merge tag data does not exist.

With TXTImpact Text Messaging and SMS Marketing platform you can personalize the text message by merging name, email, and 4 additional custom fields stored in your contacts list. The “custom” field can be used to personalize text message with more specific information for each recipient.
This could be a password, payment due date, account number, sales representative name etc. You can import the custom fields information along with mobile number at the same time you import your contacts.

You can also personalize MMS messages with merge tags such as Name, Email Address, or any of the custom fields for each recipient.

Where can you use Merge Tags?

You can use Merge tag feature with the following text content

  • Mass Text Message Campaigns
  • One to one Messages to the mobile users
  • Auto responder, Text2Win, SMS Polling, Survey, Trivia, etc.
  • Birthday Text Messages
  • Drip text Messages
  • Template Messages


Here is a list of currently supported merge tags

Subscriber Merge Tags

Personalize each message sent to subscribers by using subscriber merge tags to dynamically insert subscriber information into a message. Subscriber information can include a subscriber’s Name, Email or the custom subscriber data.

Subscriber Data
Merge Tag
Subscriber Name
%Name%
Email Address
%Email%

Custom Merge Tags

The “custom” field can be used to personalize text message with more specific information for each recipient. This could be a coupon code, payment due date, account number, sales representative name etc. You can import the custom fields information along with mobile number at the same time you import your contacts.

Custom Subscriber Data
Merge Tag
Custom1
%Custom1%
Custom 2
%Custom2%
Custom 3
%Custom3%
Custom 4
%Custom4%

*Default Values can be set up for Subscriber and Custom Data from “Manage Subscribers–>Edit Custom fields Defaults”, in the event the data is not present for the Subscriber.

Expiration (Dynamic) Date Merge Tags

Using an expiration date merge tag allows you to dynamically insert an expiration date (MM/DD) into any message. This expiration date adjusts itself based on when the subscriber receives the message, and the number of days you’ve set to allow them to redeem the promotion.

Dynamic Dates (MM/DD)
Merge Tag
Current day
%mdate0%
Current day + 1
%mdate1%
Current day + 2
%mdate2%
Current day + 3
%mdate3%
Current day + N (Number of days ahead)
%mdateN%

How to Add Merge Tags to Text Message:

To add merge tags to the broadcast text messages or auto responses, click on the Merge Tag icon from the Message text box, and select the tag you like to insert.

*This screen grab was taken on August 9th, which is why the expiration reads 08/11.
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TXTImpact SMS Marketing and Mass text messaging

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