Text messaging is a great way to engage with your current customers and reach out to new ones. It can also be useful as an inexpensive marketing strategy that doesn’t require a lot of money. There are so many ways to use text messaging for your restaurant's marketing efforts, and it’s easy to integrate the service into your day-to-day operations. Whether you’re looking for practical tips or brand new ideas, read on to learn more about how you can get started with SMS marketing for your restaurant.
Create a Text Message Broadcast
Text marketing offers a wide range of uses for restaurants, from marketing to current customers to attracting new ones through word-of-mouth. When you’re looking to expand your customer base, one way to do that is by having your entire waitstaff send SMS messages to the entire restaurant dedicated to each table.
This not only serves as a reminder for diners but also acts as a subtle sales message for the whole staff. The best part about this idea is that it can be inexpensive, with inexpensive plans offering affordable text messaging rates. To broadcast messages to all of your customers, start with a list of the people you want to reach. You can either keep paper or digital lists or use a service like Evernote or Google Drive to store them. Once you have your list, create a broadcast message for each person and send it to all. While a broadcast message will be sent to everyone’s phone, it will only be delivered to the recipient’s phone.
Reach Out to New Customers
One of the best ways to grow your business is by reaching out to new customers. If you’re looking for new ways to market your restaurant, you can also consider using text messaging as a marketing strategy. By using text marketing, you can reach a much wider audience than you might otherwise be able to. Text marketing allows you to reach new customers by creating a commercial for your restaurant and sending it to patrons who are interested in your services. Use the information from your patron’s phone to create a commercial that appeals to their interests.
Use SMS for Restaurant Reservations
Many people prefer to make their restaurant reservations through text messages than through social media. This can make sense, as social media often gets bogged down with spam comments, while text messages are kept to a much cleaner, more professional level. Additionally, text messages are easier to forget than social media posts, which can make them a much more dependable way to book a reservation.
When it comes to using SMS for restaurant reservations, you can use a mix of promotional and informational text messages. For promotional messages, you can use a special offer to entice new guests and customers. When it comes to informational texts, you can use them to provide menu information, act as a reminder for reservations, and so much more.
Provide Ongoing Customer Service
One of the biggest benefits of SMS marketing is that it can be used to provide ongoing customer service. Often, restaurants use social media to respond to customer complaints, but that can be difficult if you don’t know what problems your customers are encountering.
Using SMS marketing, you can respond to your customers’ issues right away, when they are most likely to be booking a complaint. This can be especially useful if you have a high volume of customers experiencing the same issue, as it can reduce complaints to just a few people. Make sure that your response is prompt and helpful, and you can use SMS marketing to help out your customers.
Conclusion
Text messaging is a great way to engage with your current customers and reach out to new ones. It can also be useful as an inexpensive marketing strategy that doesn’t require a lot of money. There are so many ways to use text messaging for your restaurant’s marketing efforts, and it’s easy to integrate the service into your day-to-day operations. Whether you’re looking for practical tips or brand new ideas, read on to learn more about how you can get started with SMS marketing for your restaurant.
