Moving services are a booming industry and as it grows, so do the ways service providers can market their businesses. Moving services have become more convenient than ever with online check-in services, storage lockers, and home delivery options. These new options mean that it’s critical for moving companies to establish a marketing strategy that connects with potential customers. Moving service marketers can capitalize on these new channels by using texting to market their business. Text message marketing is an affordable way for moving companies to connect with new customers.
This blog will explain why you should use text message marketing for your moving company as well as examples of other businesses that have done so successfully.
Why Is Text Message Marketing for Moving Services Important?
Text message marketing is becoming an increasingly important channel for moving services. For example, 65% of customers who check in online also engage with a mobile check-in option. Additionally, 35% of moving consumers now use social media to plan or coordinate their move. These statistics show that for moving companies, it’s important to incorporate mobile channels like text message marketing into their marketing strategy. With an increase in the use of mobile devices, there has also been an increase in mobile data usage.
Text message marketing an even more effective channel for moving companies. As moving services have grown, so have the tools that are being used to market these businesses. One of these tools is mobile text message marketing. This type of marketing enables moving companies to send messages to their customers via SMS, the most popular mobile messaging platform in the world.
For moving companies, this means being able to connect with customers via text message, a channel that is typically used by these customers every day. With an increase in the use of mobile devices, there has also been an increase in mobile data usage. This has made text message marketing an even more effective channel for moving companies.
Examples of Successful Text Message Marketing for Moving Services
Whether you are using the tools and channels mentioned above or not, the most important thing to remember when marketing your moving services is that you have to have a clear message and an easy-to-understand offer. This is why you should look at the successful examples of moving service marketers to see what has worked for them.
First, you might want to take a look at what one moving company has done to make their text message marketing stand out. When they first started using text message marketing, they sent out simple reminders regarding the moving process and what they could do for their customers.
Over time, they began to add more value to their text message offers, making them more valuable and helpful to customers. Now, let’s look at an example of the kind of brand engagement you can get with your text message marketing. One moving company noticed that their customers were often running late for their moves. To address this issue, the company created a text message offer that offered to drive customers to the new destination.
How to Set Up Text Message Marketing for Your Moving Company
For any business, setting up text message marketing is as easy as sending a few messages. You can do this either via SMS or through an automated system.
- SMS: If you are texting clients, you’ll want to create an SMS-based campaign. This will help you to track your response rates and customer engagement. You can create these campaigns using a tool like SMS Essentials.
- Automated System: If you don’t have the time to manually send out text messages, you can set up an automated system to do this for you. A good option is Campaign Monitor, as they have an easy-to-use interface that makes it easy to create and manage multiple campaigns.
Which Customers Should You Target With Text Message Marketing?
There are no limits to where you can send your text messages. You can target all of your customer segments, including their age, gender, and interests. You can even use the targeting options specific to each customer segment, like the customers’ addresses, their favorite sports teams, or their favorite bands.
You can also use advanced targeting options, like the customers’ activities, location, or their online activities, such as if they have an Instagram account. By targeting all of these options, you can ensure that you are reaching your customers.
For moving companies, text message marketing is a simple and affordable way to connect with new customers. Just remember to have a clear message and an easy-to-understand offer, and you will be able to reap the benefits of text message marketing. Moving companies can use text message marketing in order to remind customers of upcoming moves, provide information about their services, and drive new customers to their business.