SMS marketing is a powerful way to drive engagement and sales for your plumbing company. According to the Digital Mandate, the regulations governing digital communications in Europe (and other countries), companies must use digital tools like SMS marketing to communicate with customers. The mandating of this specific digital tool is called the Digital Mandate.
It requires all businesses in its jurisdiction to have an online presence and comply with the regulations that govern it. This means that you need to use tools like text messages as part of your social media marketing strategy if you want your business to be compliant with these policies. Read on for more information about how SMS marketing can help you grow your plumbing company’s reach and conversion rates.
What is SMS Marketing?
SMS stands for “Short Message Service.” This is a type of mobile communications that’s used by mobile carriers all around the world. The carriers use the short message system to deliver marketing messages to mobile phones. These are called SMS marketing messages. There are many different ways that companies use SMS marketing. The most common is to send promotional messages to customers. SMS marketing is also a great tool for building customer loyalty.
The flexibility of this communications mechanism makes it perfect for targeted offers and reminders. The carrier you use can even notify you when there’s a new message waiting for you. This means you can set reminders using SMS marketing to help you stay on top of your work and your (potential) customers.
How to Use SMS Marketing for Your Plumbing Company
The first thing you need to know is what kind of content you want to use with your plumbing company’s texts. We touched on this a moment ago, but it’s worth repeating. A good place to start is with your company’s values. Use that content to shape your whole communications strategy. You want to make sure your marketing materials reflect these values. You can also use these values to shape your messaging and, in turn, your marketing strategy.
Next, think about what you want to promote with your texts.
Are you selling a product or service?
Is there a specific campaign you want to run?
What do you want your customers to know about you and your brand?
You can also use your texts to connect with customers. If you offer plumbing services, you can send messages to let people know when their pipes are ready for repair.
Benefits of Using SMS Marketing for Your Plumbing Company
Engagement - There is no better way to get a plumbing company’s name out in the community than to engage with your customers through SMS marketing. If people receive your texts, they will be reminded of your brand and, perhaps, make a purchase.
Reach - In many cases, a person is more likely to receive an SMS message than they are to see or hear from your brand in some other way. This means that you can reach people directly with your content.
Cost Efficiency - There are considerably less costs associated with SMS marketing than other digital communications methods. This means that you can use SMS marketing to reach a wide range of customers at low costs.
Brand Awareness - Customers who receive your SMS marketing messages will be reminded of your brand. This means that they will be reminded of your services as well.
Strategies for Using SMS Marketing for Your Plumbing Company
There are a few strategies you can use with your SMS marketing. One is to send regular promotional messages to your customers. These could be tailored to their interests or to the occasions in their lives that affect their plumbing needs.
You can also use the customer service aspect of SMS marketing. This is perfect for those times when you want to remind someone when their work is done or when a notification is required. It’s also a good way to connect with your customers and show that you care about them as individuals.
SMS marketing is an effective way to grow your business. There is no better way to get a name out in the community. There is also no better way to reach your customers than through text messages. This is a great way to reach cost-efficiently and to boost brand awareness. So, why aren’t you using this powerful tool in your plumbing marketing strategy.