The truth is that many car rental companies don’t know what to do with their mobile marketing strategies. But that doesn’t mean they don’t have the potential money-making ability. In fact, if you know how to use SMS marketing right, it can be a lucrative way for you to start up your business and make money. Read this article to learn more about the benefits of engaging in SMS marketing for your car rental company and how you can do it using a variety of services.
Why use SMS for Car Rental Marketing?
Mobile marketing is the ideal way to reach your customers on the go. With advances in mobile technology, businesses can now reach customers via SMS, which is a proven way to drive engagement and generate sales. SMS is an excellent way to market your car rental business because it can be sent to the customers’ phones at their convenience.
This means you don’t have to waste money on billboards or other forms of advertising that are only relevant to a certain time period. Instead, you can send and receive SMS marketing messages on a daily basis for your business. You can use SMS marketing for any business, but it’s especially helpful for car rental companies because many of your customers are on their phones when they need to arrange a car rental.
The 4 benefits of using SMS marketing for your car rental business
Easy to Scale - Because SMS marketing is received via a phone, you can easily scale the campaign. Unlike email, where most people don’t open messages because they’re too busy, SMS marketing is a quick way to get attention and create a lead. You can easily increase traffic to your website or boost awareness among your target market.
Saves Money - Compared to other advertising methods, SMS marketing is extremely cost-effective. With a good carrier plan (ie. one that includes mobile data), you can send as many as 50,000 messages per month for as little as $10-$15. You can’t do that with other advertising methods like television or online ads. And because customers are responding to their phones instead of watching TV or browsing a computer screen, the response rate is higher too.
Provides Real Conversions - When you send an SMS marketing message, you can also track a conversion. You can see if the customer clicked on the link in your message to sign up for a trial or to buy a product. Knowing which actions a specific message drives helps you identify which customers to target for future campaigns.
Provides Tools for Online and Future Growth - With SMS marketing, you can also integrate your website with your campaigns. You can use this to drive traffic to your site and build leads for your sales team. After you’ve built your brand with SMS, you can easily transition those customers to email campaigns. This is especially helpful if you’re using an SMS marketing service that doesn’t offer email capabilities.
How to Start Using SMS for Your Car Rental Business
There are a number of SMS marketing services available for car rental businesses that offer a variety of features for easily building a list, engaging with your customers, and analyzing the results of your campaigns. When you’re deciding which service to use, make sure it’s one with a flexible plan that allows you to send as many messages as you want. Some of the most popular services include:
TXTImpact: The most popular email marketing service is TXTImpact; they also offer an easy-to-use SMS marketing tool.
MailChimp: This email service allows you to send follow-up messages to your customers and has a strong SMS analytics feature.
SendGrid: If you’re interested in including email capabilities in your SMS marketing campaign, this is a good option.
HubSpot: This marketing software is great for managing your entire business. With it, you can easily send SMS messages, track their results, and track opens.
Which service to choose when starting out with SMS marketing
While there are many SMS marketing services available, it can be difficult to know which one to use. The first step is to determine which types of messages you want to send. This will help narrow down which service to use and help you decide which features you need the most.
Here are the most common types of SMS marketing campaigns:
Pre-launch - Send messages before your launch to build excitement, create interest, and build hype around your brand.
Launch-enhance - After your launch, you can send messages to boost engagement and provide customers with helpful information, such as how to set up a payment plan.
Post-launch - After your launch, you can continue to send messages to drive new signups and provide ongoing support.
No matter what business you’re in, SMS marketing can provide a huge boost in sales. The only difference is that with car rental, you’re talking to people who are in their cars, so they have to open the message. With the right technology and a little bit of effort, you can use SMS marketing to boost your profit margins and increase your revenue. There’s no reason why you can’t do the same for your car rental business!