Business Text messaging or SMS marketing, as it is also known as is a very effective communication tool. Business text messages can be used by a company to communicate with its customers, staff, and other stakeholders. It is a powerful tool to engage with customers and promote a business. This is the reason business text messaging has become very popular. Most companies have started using text messaging for their business, thanks to the various benefits it offers.
Apart from its benefits related to communication and business promotion, you can even save money when you use business text message. Yes! It is definitely possible to save money when you start using business text messaging. When we look at the various benefits that SMS marketing offers, we can understand how it helps to save money.
How Business Text Messaging helps to save money?
The following are different ways in which your company can save money by using Business Text messaging.
1) It saves communication costs
Business text messaging is simple and easy to implement. All you need is a database of customers or other people you want to communicate with. You then need access to a business text message service that helps you send messages. Service providers offer packages where you can send a lot of messages at a very less cost. The cost involved are very less when compared to making phone calls. SMS is more effective in communicating information since it is non-intrusive. While customers may not entertain phone calls, they are sure to read a text message. This makes it more economical to use text messaging for communication.
2) It helps you manage appointments
If your business involves making appointment reminder with clients, then business text messaging will help you do it easily. Without this, you need to have software for appointment booking, which is expensive. Else, customers need to call to book an appointment and the process can take a lot of time. It also requires someone to sit by the phone all the time. With text messaging, customers can text the date and time of the appointment using a keyword that you have designated. Once the software receives the message, it automatically sends a confirmation to the client with a copy to you and your team members. This is a great way to handle appointments while saving money at the same time.
3) Helps you reach out to new customers
For a business to succeed, you need to acquire new customers. You need to contact potential customers and provide them details about your service. When you use your marketing team for this, there are a lot of resources needed. It tends to be very expensive. Business text messaging is a cost-effective alternative. You can send text messages to new customers to introduce your brand and your offering. When a customer responds, you can initiate the sales process. You can thus use text messages to introduce yourself, acquire new customers, and save marketing expenses.
4) You can run promotional campaigns
Running promotional campaigns is an expensive proposition. Whichever promotional method you use, it involves a budget. If you are planning advertisements or direct marketing, the expenses would be huge. Business text messaging can be used to promote your products and services. You can do it at a very small fraction of the amount you spend on conventional promotion. This helps you save a lot of money. You can send messages to customers about offers and promotions. The messages can have discount or voucher codes that they can use to shop. This is a great way to make them visit your store.
5) Save money on follow-ups
For a marketing campaign to succeed, follow-ups are needed. Following up with customers requires a lot of expense. If you are making phone calls, most customers don’t take the calls as they consider phone calls intrusive. Making personal visits is not so easy as you need to get an appointment. A text message is a great way to follow-up with customers. You can use business text message software to schedule follow-up messages. The messages would then be sent on the dates and times you specify. This makes following up easy and less expensive.
6) Get timely feedback
A customer who is unhappy may leave your company and go to a competitor. This represents a huge loss. You can prevent this loss by getting regular feedback from customers. This helps you understand if they have any problems, so you can take timely action. Text messaging can be used to get feedback from customers. You can take frequent feedback and keep engaged with customers so you can prevent serious complaints and customer defections.
As you would have seen, using business text messaging not only offers benefits but also helps you save a lot of money. This is why companies are quickly adopting this method of communication.