Building a brand is not easy. It takes a lot of time, effort, and money to create awareness for a brand and then establish its presence in the market. Once this is done, the brand’s marketing activities become easy. There are different ways to build a brand. Most of them are expensive and involve a lot of effort. One of the simplest and least expensive ways of building a brand is to use SMS marketing. In 2021, as the world recovers from the pandemic and the economic losses, you can make use of SMS marketing to build your brand effectively.
Why use SMS marketing?
SMS Marketing is a powerful way to reach out to existing customers and potential customers. This is what brand building is all about – letting your customers know more about you. The reasons why you should use text messaging for marketing are explained below:
• SMS can be sent over the phone network and does not require internet connectivity. It does not even require a smartphone, an ordinary feature phone is sufficient.
• A text message is read by more than 97% of recipients within 3 minutes of receipt. This makes it ideal for use in marketing activities like brand building.
• SMS has a response rate of more than 46%. This is higher than most other methods, including email marketing.
• 86% of customers in a survey prefer to receive SMS for marketing as they feel it is non-intrusive.
How to use SMS marketing for brand building?
To use SMS marketing for brand building, you can start sending messages to your customers. You can keep the following guidelines in mind while doing so.
1) Create brand Awareness
To create brand awareness, you need to make people know about your brand. This can be done easily through text messaging. You can send text messages to introduce your brand to your prospective customers. These introductory messages can talk about your company, its offerings, awards won, recognition, achievements, market performance, etc. Such messages can help make a brand well-known.
2) Provide useful content
In today’s world, content is king. Useful content provides valuable information. You can provide useful content to your customers to help promote your brand. For instance, if you offer cosmetic products or have a salon/spa, then you can regularly send beauty tips, skincare tips, etc. Such valuable information will be liked by customers. This will help you get your brand recognized. If you are a financial advisory firm, then you can send tips on investments or stock market tips. This kind of information is appreciated by customers who will associate such information with your brand. They will then await your messages and this helps in brand recognition.
3) Establish social media linkage to SMS
A good way to build a brand is through social media. Millions of people are on various social media platforms. This is why companies should have their presence on social media. A good way to use SMS is to establish a linkage between SMS and social media. You can do this by sending messages containing a link to your social media page. For instance, if you are running a campaign on your Facebook page, you can provide this information by sharing a link to your FB page in an SMS. This will make more people visit your FB page, like it, and share the post.
You can even do it the other way around. You can run a contest on your Instagram page and ask people to participate by sending an SMS and provide a number to send the message. Once the SMS is sent, you can register the number on your database. This will allow you to register new customers to send messages. This is a good way to build a brand.
4) Run specific campaigns
You can run campaigns using SMS. They can be campaigns to promote your brand by giving a special offer. You can send a message with a link to your website. When they click on the link, they can visit the website to avail of the offer. Using the web link will allow you to keep track of how many people visit your website after reading your SMS. This will help you understand the success of your SMS activities.
5) Get feedback
You can obtain feedback from your customers through SMS. This feedback can be obtained instantly. Such feedback will be helpful in understanding how effective your brand building process is. This will help you be more focused on your brand building.
SMS marketing is a powerful way of creating awareness of a brand and building its reputation. It is easy to implement. All that is needed is a database of customers and Business SMS Texting Software to send the messages. You can start implementing this strategy from today to make 2021 a successful year for your brand.
