As per GSMA real-time intelligence data, currently, there are 5.22 Billion people who own a mobile device in the world. That is almost 67% of the world's total population. The best part of SMS Marketing is that it doesn't require a smartphone or a high-end model or an internet connection to send or receive messages. Even an old model mobile phone will do fine.
1.2. High Open Rates
Research proves that SMS open rates are as high as 98% when compared to email's 20% open rate. SMS is less prone to getting into spam filters. SMS doesn’t get lost in individual folders on the phone and is also less prone to getting into spam filters, hence it is beyond doubt that it’ll reach the customer and they will open it. Furthermore, it is said that people take an average of just three minutes to open an SMS.
1.3. High Engagement Rates
With a high open-rate, it is no wonder that SMS marketing has high engagement rates. Perhaps, this is one of the greatest advantages that SMS marketing has over other forms of marketing. The engagement rate of SMS marketing is estimated to be 6 to 8 times higher than email marketing engagement rates. Not only the engagement rate is high, the response time is rapid as well.
1.4. Highly Effective and Affordable
People spend more time on their mobile phones than ever. Some people check their mobile over 50 times per day. Hence, a text message sent at the right time can be more effective and can never be ignored. SMS marketing campaigns can also bring in a higher ROI without burning a hole in your pocket.
1.5. Simple and Convenient
SMS marketing can be exceptionally simple and straightforward. And the availability of advanced software and tools can serve as an added advantage. It is easier to send a text to someone than to call or email them. It is more convenient and less intruding.
1.6. Personal Connection
SMS marketing creates a personal connection between companies and their customers, enhancing their brand awareness, and boosting customer loyalty. They are intimate, personal, and carry an inherent urgency.