Marketing your music can be tricky. Keeping up with new releases from your favorite bands, Finding ways to get your name and music heard, and Making sure people know you’re a musician can feel overwhelming. Luckily, marketing as a musician is easier than you think!
Don’t limit yourself to just traditional marketing methods
The days of publishing a press release and waiting for journalists to show up at your door are long gone. In fact, in order to be competitive, marketing must adapt to be more digital than traditional. This means creating and executing an online marketing strategy that includes building an email list, creating social media accounts, optimizing your website, and more.
Create a marketing plan
Writing down your plans and ideas will help you stay focused. It may also help you identify areas that need improvement, which is important because as a musician, you will never be completely done with marketing. The first thing to do is to think about your target audience. Who are your fans, and who are the people who would potentially be interested in your music?
Build your email database
A huge percentage of people who are interested in your music will not be interested enough to buy, or even download. They are the people who are passively interested, who have no intention of becoming fans. The best way to turn these people into fans is via email. Build relationships with people who might become fans of your music. Send them music, invite them to your shows, and give them advice. If you’re trying to build a mailing list, you’re aiming to get people to sign up to receive future emails from you. There are many ways to do this, but probably the easiest is by offering something for free that the person can’t get anywhere else.
Use social media to promote your band
Collaborate with other musicians in your genre to create a “scene” for your band. Find a forum, a community, or a social media channel that caters to musicians and post frequently. Answer questions, give advice, and comment on other posts. Keep in mind that social media is not just about posting photos and videos. You have to be active in the comments section, respond to posts, and respond to comments.
Celebrate milestones with giveaway events
Marketing can be overwhelming, but you don’t have to do it alone. Reach out to your community, find a fellow musician who is interested in marketing, and form a partnership. Hold promotional events to celebrate milestones in your band’s career, like a first tour, first album, release of your next album, etc. These milestones can be used to promote your band, but they can also be used as the launching point for your next promotion event. If you’ve held a milestone event, use it as the basis for your next promotion event.
There’s no doubt that marketing is a crucial part of the music industry. It’s essential to reach out to the public, build an audience, and make money from your music. However, it can be a difficult and overwhelming process, which is why we’ve put together this guide. With the right strategies and techniques, you can make your mark in the music industry and build a loyal following of fans.