How to Increase Your ROI with SMS Marketing in the Sports Industry

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Nowadays, nearly every brand has a presence on social media. Whether you’re an individual or a business, you should have an account if you want to reach the public. It is so easy for anyone to post anything about your brand and get exposure that may help you grow. The sports industry is no exception to this. You see, there are many ways in which marketers in the industry can use SMS marketing to increase their ROI. Of course, not all people will respond well to marketing via text messaging. However, if done correctly, it can really pay dividends for businesses that target the sports sector specifically.

Let’s explore how and why:

How to increase ROI

Now, let’s say you’re a sports marketing agency, and you want to know how to increase your ROI with SMS marketing. You may want to know what factors contribute to higher ROI.

Here are a few: - Increased brand awareness: When you use SMS marketing, you can create an easy-to-understand message that helps you reach the intended audience.

This is what you call “brand awareness.” So, instead of having your fans think you’re just “there in their heads,” your brand is now “in their heads.” This way, you get to know if there’s any demand for your product/service.

Improved response rate: You may have noticed that most organic posts on social media are replied to by only a few people. That’s because most of the people you try to reach just don’t see your posts.

What’s more likely is that the person reading your post is not your target audience. Aside from that, another thing that may happen is that the person you’re trying to reach just ignores the post. However, what if you text them?

You see, as much as people ignore your content when posted on social media, they also reply to your texts. Now, what you want to do is get these people to reply to your messages. So, you can do this by adding a call to action in your messages, such as, “Share and reply to this message to register for our event!”

Why use SMS for marketing?

Now, you may be wondering why you should use SMS marketing at all. Well, the answer is simple: It’s inexpensive and quick. A lot of companies prefer SMS to email for marketing campaigns because of these reasons. That is why a lot of brands are using it as a tool to reach out to their customers. But what if a lot of your followers are on an Android device?

What if a campaign is just too simple for an SMS campaign?

Although we can’t answer those questions for you, here are some more reasons why you should use SMS for marketing:

  • Native advertising: Although this is something you can do with email marketing, it is easier to do with SMS marketing. That’s because you can create special, curated messages for your customers. That way, you can blend your brand message with the content they want to read.
  • Reach out to groups of people: If you want to target a group of people, sending them a message via SMS is more effective than posting on social media. That’s because you can send as many numbers as you want a message and you can also target different demographics, from age to interests.

How to use SMS marketing in the sports industry?

There are lots of ways for marketers in the sports industry to use SMS marketing to increase their ROI.

Here are a few ways:

  • Send one-off campaigns: There are times when you want to send a one-off campaign. For example, you want to send a birthday message to your fan who is celebrating his/her birthday. In this case, you can send a one-off, birthday-themed message. We recommend that you try to use GIFs and illustrations in your campaigns, so that your fans can receive them better.

  • Target specific demographics of your audience:When you want to target a specific demographic of your audience, sending them a campaign via SMS will be better. For example, if you run a basketball league, you can target your fans who are between the age of 35 and 45, who are unemployed, and who are interested in fantasy basketball games. This way, you can get the most out of your campaigns by choosing the right audience.

  • Use multiple channels: Another thing you can do is to mix different channels for different campaigns. That is okay if you want to reach out to a specific group of people, or if you want to target specific demographics. However you can use any combination of social media channels to make the most out of your campaigns.

Which sports brands use SMS messaging?

Here are some of the most notable brands that use SMS marketing:

  • AT&T: AT&T is known to send one-off campaigns to their customers. It can be anything like an anniversary message, happy birthday, or congratulations. In most campaigns, the brand encourages people to use GIFs and illustrations so that the customer receives it better.

  • Nestle: Nestle is famous for its funny campaigns. Most of them revolve around the brand’s products, like Kitkat bars, Crunch bars, or Aero Bubbles. In each of these campaigns, the brand encourages customers to share the messages they received.

  • Dunkin’ Donuts: Dunkin’ Donuts is known for its brand-building campaigns. In these, the brand encourages fans to send messages to each other. It can be anything from funny jokes to inspirational messages about life.


SMS marketing is one of the cheapest and easiest advertising methods for brands. It can be used for one-off campaigns, specific demographics, and as a branding tool. With the right strategy, you can get the most out of SMS marketing to boost your brand awareness, response rate, and ROI. The important thing to remember when using SMS marketing is that you must have a clear strategy. You don’t want to send out random messages, because that won’t get you anywhere. Instead, you should target the right audience with the right message, according to their needs and interests.

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