Black Friday is almost upon us, and it can be a hectic time for any business. If you’re not prepared, the holiday season can leave you scrambling just to get everything back on track. The end of the year and the start of a new one often bring changes in business, which means your brand needs to stay updated in order to remain relevant and enticing. Before you know it, your customers will have forgotten about your old marketing strategies by New Year’s Day.
Here are some tips for preparing your business for the upcoming holiday season with Black Friday SMS Marketing:
Stay Up-to-date With Your Brand’s Messaging
Black Friday is an excellent opportunity to use your SMS marketing as a chance to communicate with your customers on a deeper level. While the rest of the country might be focused on the sales, your customers might be thinking about their next big purchase. You may have customers who are waiting out the lull in sales before making a purchase for their business or for their family.
SMS is to remind customers about the types of products or services you offer that are beneficial for those upcoming transactions. This can help you avoid the awkwardness of a sale that never happens by reminding your customers of why they do business with you. You can also use SMS to keep your brand’s messaging consistent. You want to avoid having every conversation with your customers be entirely about Black Friday, so keep your messaging consistent with your brand’s values.
SMS to send out reminders to your customers of your return policy or other policies that can help you avoid any customer service issues that may occur. Consistent messaging will help you avoid alienating customers and keep your brand on a positive track for the rest of the year.
Be consistent With Your Messaging
While the excitement around Black Friday is great for your business’s customer base, you don’t want to ignore the rest of the year. Use your brand’s messaging to communicate with your customers throughout the year. This can help you stay relevant to your customers even if they aren’t planning on making a purchase right away. When you communicate to your customers throughout the year, you’re giving them a sense of who you are and what you stand for as a brand.
When customers feel like they know your brand, they’re more likely to stay loyal to your business. If you want to keep your messaging consistent with your brand’s values, you can also use these messages to discuss other events that are important to your customers. This can help you stay in touch with your customer base throughout the year and avoid any customer service issues that may occur from the busy holiday season. If you want to learn more about how to use customer service for your SMS marketing campaign, read our article here.
Plan ahead for Black Friday special Offers
Black Friday is a great time to plan ahead for holiday special offers. If you offer a loyalty program, it’s likely your customers will be earning points or miles on their purchases during Black Friday. This is a great opportunity to remind your customers about your program and encourage them to sign up for rewards.
If you have a loyalty program at all, you should remind customers to sign up and tell them how they can earn points, how many points they can earn, and when they can redeem the points they’ve earned. This can not only help you earn new customers during the busy holiday season, but it can also help you avoid any customer service issues that may arise from the high volume of call volume you may experience during Black Friday. Prevent customer service issues by reminding your customers how to redeem their rewards and how to sign up for your loyalty program.
Utilize Event Marketing Opportunities
If you’re planning on hosting an event or a special promotion for the holiday season, now is the time to get it scheduled. Black Friday is a great time to schedule a promotional event for your customers and encourage them to sign up for your loyalty program. This can help you avoid any customer service issues that may occur from the busy holiday season.
If you’re hosting an event or a special promotion for the holiday season, now is the time to get it scheduled. Black Friday is a great time to schedule a promotional event for your customers and encourage them to sign up for your loyalty program. This can help you avoid any customers service issues that may occur from the busy holiday season.
Don’t Forget about Customer Service and Thankyou Notes
No matter how much you may want to catch up with your holiday marketing, don’t forget about your customer service and thank-you notes. Black Friday and the holiday season can be hectic for your team and your customers. You may experience a high volume of calls and emails that you simply don’t have the time to address. During this time of year, many people are looking to make that one last purchase that they’ve been putting off all year long.
A customer who has been waiting for a sale may be frustrated and angry if their request for assistance is not addressed in a timely manner. It’s important to remind your customer service team to stay calm and focused when you’re expecting a high volume of calls and emails. You can also write a note that accompanies your email or on your letterhead to remind customers of your business’s values and policies. You can even use a note that talks about how their assistance has been assigned to Black Friday and will be dealt with as soon as possible.
Wrapping Up
While Black Friday can be a great time for your business, it can also be hectic if you aren’t prepared. Try to stay up-to-date with your brand’s messaging and consistent messaging throughout the year. Use your loyalty program to earn new customers, and use your event marketing to remind your customers of your brand’s values and policies. These tips can help you avoid any customer service issues that may arise from the high volume of calls and emails you will receive during the busy holiday season.
