9 Common Misconceptions About SMS Marketing
Are you having a business of your own and want to promote the services of products? Well, you may try SMS marketing, the most convenient and rated method of promotion. According to a study an SMS gets read within 3 minutes of getting delivered and regarded as one of the most trusted methods. But, there are some misconceptions about the same, which we are discussing for the sake of SMS users.
1. For the Millennials: SMS texting is not only meant for the young generation who spends time over smartphones. It has been seen that almost 50% of the adult population who owns a smartphone, uses SMS for communicating with friends. Now, that even business owners have started using SMS as a means of communication, is very much convenient and innovative. Your business will adopt the method of smartphone usage and although 81% of users agree to the fact that being tied to a smartphone is rather frustrating.
2. Doesn’t perform: People are in a belief that to reach your customers, you will have to send them E-mail and other forms of communication. But, it has been seen that emails are not read in maximum cases, and the reason is bad network. So, SMS is the best way to reach your customers and a study showing that SMS are ready in the least time, support the fact.
3. Customers need to have smartphones: Some people believe that SMS could be delivered only to people possessing smartphones. But, the use of short messages was prevalent much before smartphones came into existence. In fact, in some of the developed countries where senior citizens don’t use smartphones, rely in SMS and make sure they are read always. So, the connection of SMS being delivered to only smartphones are a farce.
4. Special app for expensive software: Having expensive software for sending SMS’s is not a necessity. You can simply send the list of SMS to subscribers who are lesser in number by manual methods. You can send messages and then track the responses with the help of a spreadsheet against the email database. There is also a free version of numerous texts available which could be used. The weave has templates for several messages and also includes birthdays and reminders.
5. Impersonal and intrusive: SMS is all about a personified message that could be delivered to the customer’s mobile. This is far better than sending a robotic message to thousands of databases who can or cannot be your clients. In fact, if anybody doesn’t like to receive messages he can opt to be out of it. There is nothing about being intrusive or impersonal but SMS is the best answer to mass communication.
6. Truly expensive: Initially it looks like SMs marketing is very expensive and incurs huge costs to communicate with customers. But if you can avail a bulk purchase of SMS providers that would