The financial sector depends on engagement with customers for its success. Whether it is a bank, an insurance company, a financial advisory, or a stockbroker, they need to constantly be in touch with their customers. This allows them to respond to customer queries and promote their services. They can acquire new customers and retain existing ones by this way. The marketing done by businesses in the financial sector needs to focus more on customer engagement. This is especially true in 2021 when the economy is just recovering from the impact of COVID-19.
Organizations in the financial sector need to be more innovative in the marketing strategies and tools they use. Seven innovative tools that the financial sector can use are presented below. If your business belongs to this sector, you can adopt these tools to get the best results from your marketing activities.
1. Google Analytics
The digital world is where all the action is. You need to promote your website and make it successful. This will help you get more visitors so you can promote your business online. You need to understand more about visitors to your website, how long they stay, what pages they visit, where they come from, etc. Google Analytics is a free tool that can help you do this. You can use the data to get a better picture of your target audience so you can strategize better.
Social media is a great place to find your potential customers. It is important to manage your social media content effectively. Hootsuite can help you do this effectively. You can schedule your social media posts using this tool. This ensures you can be online 24/7. Once you run social media campaigns, you can measure how effective it has been using the various metrics that this tool provides. You can even curate new content easily by using the shared content library option.
For your marketing activities, you need to have the email address of executives in companies. You need to find the email address of the decision-maker, which is important. It is not easy to find the email IDs of top executives. Hunter.io is a tool that helps you quickly find email addresses associated with any company using its domain name. It also has an email verifier option that will help you know if the mail ID is active and whether mail can be delivered to it.
Instagram is one of the most popular social media platforms. The tool involves the posting of photographs, images, and videos on this platform that is mostly frequented by young people. They represent a large market to financial companies. Young people need guidance on managing their finances. Well-designed posts can help attract the target audience. There are a number of Instagram influencers whose posts are seen by thousands. With the right strategy, Instagram is a great way to reach your target audience.
AdWords is an online advertising platform offered by Google, the leading search engine in the world. This platform can be used to advertise online. PPC or pay-per-click advertisements can be placed online using this tool. This ensures that your ad would be shown only to relevant people, i.e: your target audience. You need not pay for all ads. You can only pay for the ads that people click on. This is a great marketing tool.
Salesforce is a CRM or Customer Relationship Marketing tool. It is a cloud-based tool that can be accessed at any time and from any place. A CRM tool can be very helpful in managing relationships with customers. The software tool can be used to collect information about customers and use it for effective marketing. Salesforce CRM can be very helpful in finding leads and managing them effectively. It can ensure you have a better engagement with your customers and can offer them a better experience.
TXTImpact is SMS marketing software that can be used to send text messages by a business to its customers. This is a very useful tool that can be used to automate messages and use keywords for engaging with customers effectively. Autoresponder to send automatic replies to customers, SMS polling, survey through text, and integration with other tools like Salesforce and MailChimp are other options TXTImpact offers. It is a simple, easy, and effective way to reach out to customers and run marketing campaigns. It is also a cost-effective and innovative tool.
You need to try out various innovative tools and strategies for customer engagement. The seven tools listed above can help you achieve success in 2021. You can review these tools and try out one or more of them so you can boost your business and do well this year.