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Importance of 10DLC for Text Marketing and Messaging

In the ever-evolving landscape of digital marketing, text messaging has emerged as a powerful tool for businesses to engage with their audience. With the growing prominence of text marketing, it becomes essential for marketers to understand and leverage the latest regulations and technologies to ensure effective communication. One such advancement is the introduction of 10DLC, which stands for 10-digit long codes. In this article, we will explore the importance of 10DLC for text marketing and messaging, shedding light on its benefits, implementation, and its impact on businesses.

What is 10DLC?

10DLC numbers are local 10 Digit-long-code numbers that are approved by mobile network operators for A2P SMS messaging. This approval comes about by registering the local long-code number with a verified 10DLC brand and an approved 10DLC campaign.

A 10DLC-approved long-code number can support moderately large volumes of text messages. Mobile network operators in the US are implementing requirements that 10DLC-approved numbers are used for all A2P messaging on their networks.

Why is 10DLC good for your Business?

As Business Texting continues to gain popularity as a marketing channel, the demand for reliable and cost-effective solutions increases. 10DLC addresses several limitations associated with shortcodes, making it a preferred choice for businesses. Some key reasons for the need of 10DLC in text marketing are:

Cost-effectiveness: Long codes are significantly more affordable than short codes, making them a cost-effective option for businesses, especially small and medium-sized enterprises.

Scalability: With the growing number of businesses adopting text marketing, the availability of shortcodes becomes limited. 10DLC offers scalability by providing a larger pool of available numbers to accommodate the increasing demand.

Local Presence: Long codes resemble regular phone numbers, which adds a local presence to text messages. This can enhance customer trust and engagement, as recipients are more likely to respond to messages from familiar-looking numbers. We can add a local number that can handle calls and businesses can choose to forward calls to their business landline/VoIP number. Or add texting to their existing business number keeping voice services with existing providers. (Landline texting)

Benefits of 10DLC

10DLC numbers give businesses the best of both worlds: mass text messaging support, with lower overhead costs. This is what you can expect from 10DLC:

Improved Deliverability: 10DLC improves message deliverability rates by reducing the chances of messages being flagged as spam. Carriers and service providers have dedicated filters and monitoring systems in place to ensure the legitimacy of 10DLC traffic, resulting in higher deliverability rates.

Higher Throughput: Long codes generally offer higher throughput compared to shortcodes, allowing businesses to send a larger volume of messages in a shorter period. This is crucial for time-sensitive campaigns or situations that require immediate communication.

Enhanced Branding: Long codes enable businesses to include their brand or business name within the phone number, which contributes to improved branding and recognition among recipients.

How to Register Your 10DLC Number?

The Campaign Registry (TCR) has become an industry standard adopted by carriers to approve and provision any 10-digit local number, commonly referred to as 10 DLC (10-Digit Long Code). The purpose of registering your campaign in the campaign registry was primarily to help prevent spammers and have a streamlined escalation to carriers in the event of flagging or message-blocking issues.

When you sign up for TXTImpact we handle the registration process for you. We need you to provide information regarding your business, campaign, messaging use case, and some sample messages you send.

After we receive your business information we send it to TCR to process your registration, Typically it takes 2-3 business days to get 10 DLC approved as long as we have all the required information. The most important requirement to get it approved is Opt-in Process, how users’ mobile numbers are acquired.

Compliance and Regulations

With the rise in text messaging scams and spam, regulatory bodies have imposed stricter compliance requirements for businesses engaged in text marketing. So, Businesses must adhere to carrier-specific guidelines, which may include registration, campaign monitoring, and compliance reporting.

10DLC is designed to comply with these regulations by implementing safeguards against misuse and spamming.

Mass Texting is an effective marketing tool as long as the SMS legal requirements are followed from the first text and continue to implement after customers have legally opted- into the messages.

The Impact of 10DLC on Businesses

The introduction of 10DLC has had a significant impact on businesses utilizing text marketing as part of their overall marketing strategy. The benefits of improved deliverability, higher throughput, and increased engagement translate into better ROI and customer satisfaction. Moreover, the affordability and scalability of 10DLC make it an attractive option for businesses of all sizes, allowing them to leverage the power of text messaging without excessive costs or limitations.

In conclusion, it has emerged as a vital component in the realm of text marketing and messaging. Its cost-effectiveness, scalability, and compliance benefits make it an indispensable tool for businesses looking to enhance their communication efforts. By implementing it, businesses can improve message deliverability, increase engagement, and ultimately drive better results. As the world of marketing continues to evolve, embracing it becomes essential for businesses aiming to stay ahead of the curve.

Frequently Asked Questions:

Who needs to register for 10DLC?

Businesses that send SMS to people in the U.S. from a 10-digit local number must register with The Campaign Registry.

Why should we comply with these new requirements?

It’s important to comply with registration requirements so your messages are sent from a “verified” organization resulting in the best deliverability, which in turn leads to better engagement with your supporters.

What happens if we are not registered?

Organizations that are not registered will see their text messages filtered or throttled by cellular phone carriers, meaning they will not be delivered to their intended recipients because they are not coming from a “verified” organization. The carriers have increased surcharges on the text message sent from unverified 10DLC numbers.

Can we opt out of this registration?

You may opt out of this registration, however beginning in August 2023, you will not be able to send text blasts through TXTImpact if you are not registered for 10DLC. Registration is required for anyone sending text blasts to US-based recipients

Does 10DLC registration affect organizations in Canada?

Yes, but only organizations that send text messages to recipients in the United States need to register. So if your organization is in Canada but you send text messages to supporters in the USA you need to register.

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