Dedicated Short Code Activation, Provisioning and Management
The place to start with your SMS Marketing Campaigns is with a Short Code. A Short Code is like a website domain and can be branded. A Short Code is a 5-6 digit code that can be a number or stand for your brand name or service. Many companies deploy several shortcodes to support a variety of services. You can choose from a Randomly selected shortcode or Vanity shortcode.
It would be great if every business could afford their own dedicated short code, and maybe someday it will be like cell phone numbers and every business will have them. Companies who plan to run and operate Text Messaging Services need a Dedicated Short Code.
There are two options :
Vanity Dedicated Short Code – Vanity Codes can be selected by the marketer. But prior to that, those shortcodes must be checked with carriers to make sure about their availability. This is often the case of shortcodes secured for “branding” or recognition purposes like 73277 for SEARS. It is also possible that due to the specific nature of an application, initial keyword-routing is not an optimal technique for routing incoming traffic. Vanity shortcode can be 5 or 6 digits.
Random Dedicated Short Code – Random short codes are the ones that will be assigned to marketer randomly. Random short codes are 5 digits.
Dedicated Short Code Provisioning Services
The process to register and activate a Dedicated shortcode with carriers is complex and time-consuming. For that reason, TXTImpact provides these services to its clients and can lease, provision and activate shortcodes with carriers throughout North America (the United States and Canada). While clients can be registered a Dedicated shortcode with Neustar and not connect it to a carrier, in order to send/receive traffic through the shortcode, the code must be provisioned. The provisioning process consists of several complex parts that must be done in order and per current carrier guidelines to achieve approval on each carrier.
Here are the steps TXTImpact takes to get your Dedicated shortcode provisioned:
- Consultation with our experts to advise you of Carrier expectations, regulations and compliance requirements.
- Dedicated Short Code provisioning services from application preparation, leasing, carrier approval, monitoring and reporting
- Continuous Carrier Updates – as they become available
- Cross-carrier support for common required interactions including HELP, STOP, END along with “msg&data rates apply” according to each carrier’s guidelines
- Regular updates and reports from our dedicated Short Code Provisioning team
Once the shortcode is live, TXTImpact offers Short Code Custom Solutions
a variety of SMS Marketing Application and Business Text Messaging Services to power mobile marketing initiative.