Receive Text Messages (SMS) using Mobile Keywords
Text marketing mobile keyword is a unique word that can contain letters or numbers selected by a business. SMS Mobile Keywords allow your customers to interact with your services, to receive on demand information, e.g business locations, todays specials, on demand coupons, or join mailing lists, etc. A keyword is a short word that identifies your campaigns. For example: in ‘Text Pizza to 27126 to receive weekly specials.’; ‘Pizza’ is a keyword and 27126 is a short code just like a mobile number but it’s just 5 digits not 10 digits.
Check if we have a keyword available for your business:
For USA short code (27126):
*There shouldn’t be any space or special character in a keyword. The keyword can be a 4-20 characters word, a combination of letters and numbers. For Example 4Win, Laundry, FrankPizza, etc.
Why do you need a unique single word? SMS Marketing
is conducted using a shortcode (5-6 digit mobile number), a short code is a 5-6 digit mobile number which is used to send and receive SMS Text Messages. A company can either lease their own dedicated short code (bit expensive) or they can use a shared short code provided by TXTImpact for your business. Regardless of the dedicated or shared short code, mobile keywords
are required for each campaign a company is likely to execute.
For example, if you own a restaurant and you like to run two types of mobile campaigns; one is your mobile VIP club in which you want to have customers text to opt-in and receive promotions on a weekly basis. The second campaign you like to run is an mobile feedback
, so customers can submit their feedback about the quality of the food or customer service. In order to keep these campaigns unique and run independently, you need to pick a word (mobile keyword) so customers can text “VIP” to a short code (27126) to opt-in to your list. For surveys, you have to choose “Feedback”, so customers will text ‘Feedback” to 27126 and they’ll be asked a series of questions.
SMS Marketing is a new marketing tool that can work extremely well for a lot of businesses. Since text messages get to read 95% of the time, a well-designed keyword marketing plan can typically result in a 25% response rate by the consumers. This kind of response is much higher than that of other traditional marketing methods like direct mail or email.