Text-to-Win Involve your prospects and customers in effective way. The goal of sms marketing is not only collect mobile numbers but also increase brand loyalty. Campaigns are most effective when they provide incentives. A phone card company gives away a free calling minutes. A restaurant gives away a free entrée or Salon gives away a free haircut. Combine Txt2Win contest with your traditional marketing medium. Put a sign in the window, a sticker on the menu, Radio or TV ad, Newspaper, magazine, etc.. There are so many ways to interact with your customers.