Businesses such as retail, clubs, salon, spa, golf ranges, bowling alley, etc should have Mobile Club like some store have friends and family. You want your customers to feel special once they provide you their mobile number, treat them differently. Since these customers will react to your promotions a lot quickly and there are more chances of coming to store or ordering product. Why? Just for simple reason.. because over 95% of text messages are read!!
You can’t throw away email or print advertising and marketing, but mobile channel is something you need to tap as well. Why because it’s sexy.. new cool touch phones.. advance features.. everyone likes to play with it and that’s what business should understand, where people like to spend their time. You be there where your customer is…make sense