by sandeep gulyani
What Is Text Message Marketing?
Text Message Marketing allow businesses to interact with prospects and customers on the go. there are different forms of mobile marketing such as Text Marketing or SMS Marketing; Mobile Web which is associated with mobile qr code and mobile landing pages.
pretty much the goal of businesses to be able to provide customers information on their mobile phones either for the purpose of providing information or capturing mobile number for Mass Text Messaging campaigns to promote products and services. in other article, i’ll also touch base on usage of mobile for non-profit or social services, in which goal is not to capture mobile number for promotion, but providing information to citizens with-in their reach.
today, i like to focus on Text-To-Join Text Marketing Campaign and talk about different ways how businesses can utilize text messaging for promoting their products and services to mobile subscribers. why mobile subscribers? well.. you do fishing where fishs are! customer is on mobile, so your business should be on the mobile in some form either as text message or mobile web.
Text-To-Join, Text Marketing campaign get a mobile keyword and a short code from Mobile Marketing Company and promote the keyword in your adverting material, at point of sale, flyers, etc. customer send text message to short code with your company mobile keyword. once customer join your opt-in mobile list, you can send them Mass Text Messaging once a week or as required. you can include promotional codes, special offers, deals, etc.