In the ever increasing competitive nature of the insurance industry, companies are taking every step possible to gain an edge in the market. One way that this can be done is through the use of technology to improve customer engagement in a wide range of areas. MMS messaging has been revolutionized by the smart device, including phones and tablets. Users are able to perform multitudinous tasks that were not possible several years ago.
One thing that this new technological revolution has done is transform the industry from a tech savvy focus to a consumer centric focus. Ten years ago, you would have to speak with the company geek to know what the latest developments were in the world of communications and information technology. Now manufacturers are catering directly to the individual consumer. This places state-of-the-art technology in the hands of the masses. For competitive insurance companies this is not a bad thing.
Picture Messaging Service (MMS) is now the standard way to send messages that include a variety of different media formats using smart devices, such as smart phones and tablets. With this technology insurance companies can improve their customer engagement and customer support; two extremely vital elements that are instrumental to the success of any company.
The Power of Picture Messaging Picture Messaging allows customers to immediately provide agents with vital photographic imagery in the case of an accident. This means at the very moment of an accident, the customer can forward photos via MMS messaging that can be used for the settlement of the claim as well as evidence in any legal proceedings. If the insurance company provides on-site settlements, images of the accident and the damage can be forwarded to the claims adjuster within a matter of seconds. This type of technology has the potential to expedite the entire claims process, as picture messaging allows images to be transmitted and transferred in seconds rather than days.
MMS messaging even allows video messaging, so if there is any video footage of the accident, it can be forwarded to the necessary party as well. There was a recent news report on a major news network concerning the use of a smart phone to record photos of an incident that proved invaluable in the final disposition of an insurance claim. Customer Engagement this type of technology is not only beneficial at the time of an accident, but it has the potential to improve customer engagement, by providing a comfortable environment to share information with the customer. For instance, a customer can send a digital photo of a vehicle that they want added to their insurance policy without having to take the vehicle into the agent to be photographed.
The key is to create a more enjoyable customer experience. Most customers have smart phones, which means that they can take advantage of a policy that allows them to use their device to share necessary information, rather than requiring them to take action in a way that creates a level of discomfort or inconvenience. Picture messaging will also create a more fluent process for the agents, adjusters and settlement department. This technology creates an environment that makes the entire insurance process run smoother for everyone involved.