SMS marketing: Mobile coupons to fuel 11% growth

SMS marketing: Mobile coupons to fuel 11% growth

SMS marketing is making difference, New mobile coupon users will be the primary growth driver for the US digital coupon market, according to analysis by eMarketer. In 2013, more than half of US adult Internet users–102.5 million people–are expected to redeem a digital coupon using mobile and desktop devices for either online or offline shopping, according to eMarketer stats. The forecast is based on higher than expected use of digital coupons in the first half of 2013. As a result, eMarketer expects digital coupon use to increase 11 percent this year, instead of the 4.6 percent jump originally forecast. Read full story