When you are putting together your own SMS marketing strategy, it is extremely important to remember that these messages are not advertisements. This means that you should want the receiver of the mass text messaging to actually take action on whatever it is that you send them. You should not simply be annoying your past customers or potentially new customers with messages about what your business provides, and you should try to actually give them a reason to engage with your website. Let’s take a closer look at some of the main things that you need to remember when it comes to engaging customers rather than simply sending them an advertisement with a message that will annoy them.
The first thing that you need to remember when it comes to engaging a customer with SMS marketing is to actually inform them of who you are and what you have to offer. You need to be able to give them a way to contact you if you are going to make this form of communication a two way street. The best way to make sure that the customer will actually engage your business is to give them an easy to follow link to a website that has more information on what your business can bring to the table. You could also leave a phone number if you feel like you should be making a direct connection with your new customer or client through text messaging for business.
If you are going to want your business prospects to respond to your mass text messaging, then you need to make sure that you are giving them a message to text that is easy to remember. Instead of having them text a long message about exactly what they want from your business, try to keep things simple with a “Yes” or “No” response. You want to make it as easy as possible for the person on the other end to learn more about what your business brings to the table.
Don’t Be Annoying
There is a fine line between informing people about your business and simply annoying them with SMS marketing. You should make sure that you are not sending out texts too often, and you should also give people a chance to get off your text list if they want to opt out. Annoying your customers with text messaging for business will have a negative impact on your business in the long run, so make sure that you are communicating with them rather than sending out spam every day.