SMS MARKETING FOR SMALL BUSINESS
Communication is the imperative to effective marketing. It doesn’t matter how good your products or services are. If you don’t effectively communicate their value to potential clients, there will be no sales. The silver lining is that when it comes to marketing, there are numerous ways to inform prospective clients about the value of your products or services. However, the concepts and principles behind effective communication in marketing largely remain the same no matter the mode of communication. A cell phone, for instance, allows a business to communicate with its customers with a device that they have on them virtually all the time.
What Is SMS Marketing?
SMS marketing has proven to be quite an effective small business marketing solution. Also referred to as text message marketing, this is perhaps the cheapest, most efficient, cost-effective, and fast mobile communication method. Clients subscribe certain items and receive exclusive deals through SMS in return. The popularity, power, and effectiveness of mobile marketing can’t be overlooked. Besides SMS, smartphone use is rapidly growing to become the go to for all digital consumption. About 80 percent of people use their smartphones as the primary method of surfing the internet.
Why Small Business Owners Should Use Text Message in Their Marketing Efforts
Now that you are pretty familiar with the whole concept of SMS promotion, here are a few reasons why every small business owner should adopt text message marketing for his/her business. They include:
Your brand identity is defined by your business activities. Show your clients that you are willing to test out new convenient ways to communicate with them. Put yourself ahead of your competitors through the use of SMS. Customers love and appreciate brands that are tech savvy and strive to keep up with emerging trends.
High Conversion Rates
Text messaging’s high success rates as well as affordability as a form of marketing makes it a valuable tool in your arsenal. On average, text messages have a conversion rate of about 8 percent, which is significantly higher than that of email (1.7 percent).
Most people have dozens of unread messages in their emails, something that does not happen easily with text messages. In fact, 98 percent of cell phone users will open a text message within the first three minutes of receiving it, which is definitely not the case with email, Facebook, Twitter, and LinkedIn.
Quick and To the Point
There is definitely time and place for short, succinct messages and longer 500-word emails, but the former is preferred in most cases. If all you want to do with SMS promotion is offer time-sensitive, quick and succinct deals for your customers, text messaging is the way to go.
What form of marketing is cheaper than sending a text? Sending an SMS with a text messaging service will cost you less $0.05 on average, but of course, this depends on where you live and the dedicated SMS marketing provider you use. It’s not as expensive as you might think.
Text Message Marketing Tips For Small Businesses
Text messaging can lead to incredible success for businesses of all shapes and sizes, no doubt. But small businesses stand to gain the most from adopting an SMS advertising strategy. Here are a few tips to help your business get the most out of your text messaging marketing efforts.
Stick To the Rules and Seek Permissions
The Cellular Telecommunications Industry Association (CTIA) regulates this kind of marketing in American. Platforms offering this kind of marketing are prohibited from promoting violence or the use of illegal drugs. The body also prohibits the perpetuation of hate speech, promotion of pornography, or use of profanity in the messages.
Also, before you start sending people promotional messages, first inquire if they are okay with it. If you are seen as invasive, the results will be counterproductive. Instead of earning your customers’ trust, you will lose it.
Come Up With a Quality Message
It’s easy to craft a quality marketing SMS, but if you want to create the most effective message, there are some basic practices. For starters, make sure that you put the name of your business first. Use simple language. As much as possible, try to avoid abbreviations or anything confusing. Be specific and make sure that you call your customers to action.
Look For the Right Frequency
Consult a marketing expert to give help determining the frequency of your messages. You don’t want to spam your customers with numerous messages. They will stop reading them at some point. Also, be consistent, don’t neglect them. Find the sweet spot between spamming and neglecting your customers.
Use Proper Timing
As stated earlier, most SMS messages are opened within the first 3 minutes after they are received. This makes SMS platform the last minute form of communication. Otherwise, people will forget. If it’s an event you are promoting, send the message the night before as opposed to a week earlier.
Take Advantage of Exclusivity
One of the biggest benefits of SMS is personalization and exclusivity. Ensure that the products or services your business avails through text messaging are exclusive to the platform. If the same goods or services are available via your Facebook page, newsletter, and website, your clients are less likely to subscribe to the SMS program. You can increase customer engagement by availing promotional goods/services on a regular basis or asking your clients for feedback. People love giving their opinions.
If you run a small business and are looking for an effective, but low-cost marketing solution, look no further than text marketing. Almost every American citizen has a cell phone. The good thing about marketing via text message is that it doesn’t need the target to possess a fancy cell phone or a smartphone to get the message home. You don’t even need an internet connection to send or receive a text message. This form of marketing may not be suitable for all businesses, but it’s worth a shot, especially if you own a small business.
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