We have seen success of SMS marketing for many companies, and businesses are now taking on text message as their preferred communication channel with staff, employees in field, customers, and partners. As per Mobile commerce press; Now, Multimedia messaging services may be the next big channel for communicating with consumers.
Some marketers are beginning to think that the future of this channel, however, is in MMS. These predictions are not without grounds. The mobile marketing campaigns from large brands such as Kellogg, IKEA, Starbucks, and Bloomingdales, as well as television networks such as ABC, CBS, and Fox, have all included their own elements that include both SMS (text) and multimedia messaging services (MMS). It is the latter that is being viewed by many as the opportunity with the greatest potential and likelihood for growth. At TXTImpact, we’re seeing uptake in MMS usage by insurance industry. If the insurance company provides on-site settlements, images of the accident and the damage can be forwarded to the claims adjuster within a matter of seconds.