Mobile Marketing Growth And The Future of Upstream Mobile Marketing

Mobile Marketing Growth And The Future of Upstream Mobile Marketing

An abundance of mobile ads flooding today’s market still haven’t discouraged a majority of mobile users from being receptive to a good deal served up via SMS. According to the latest data presented by YouGov, a survey on SMS and mobile phone marketing showed the following:
  • 65% of people like offers on their mobile phones
  • 75% of smartphone users prefer receiving offers via SMS
  • 83% would prefer to receive no more than two offer per month
image SMS Cell Phone Marketing Statistics Infographic 2012