Mobile Banking for 2012
Fiserv, Inc., a leading global provider of financial services technology solutions, announced today the results of a survey of the mobile banking
and payment plans of top-tier financial institutions. The in-depth survey, conducted by Forrester Consulting on behalf of Fiserv in September 2011, evaluated the plans of 10 banks and credit unions that in total hold more than one-third of all U.S. deposit accounts. The results revealed that these financial institutions are moving beyond the basics to deliver increasingly sophisticated mobile capabilities. Transactional services such as remote deposit capture and mobile person-to-person payments will account for the bulk of mobile investment in 2012. However, despite a nearly unanimous commitment to expand overall mobile functionality, institutions remain split on plans to support mobile point-of-sale payments.
“After several years of technology-driven expectations, mobile banking
is finally seeing sustained traction in the U.S., and banks have rolled out support broad enough to enable consumers with nearly any mobile device to access basic banking functionality,” writes co-author Brad Strothkamp, VP, principal analyst, eBusiness and Channel Strategy, Forrester Research, Inc. in the May 2011 independent report, The State of US Mobile Banking: 2011. “As consumers gain confidence with the channel, their needs are shifting from simple functionality like account balances and ATM locators to transactions like bill payment and account transfers.”