How to Use Text Messaging to Reach Customers

How to Use Text Messaging to Reach Customers

Businesses need efficient communication in order to provide good customer service and to increase sales. While phone calls, mails, and emailing have been utilized by many businesses today for communication to its customers. Today, we’ll talk about a new communication channel “Text Messaging” a.ka. “SMS”. We have seen tremendous growth in Text messaging among age group of 13-18 years and has typically been utilized peer to peer, however now businesses are starting to adopt it as a way to communicate time sensitive and relevant information to the customers, employees, and/or field sales. Text messages reach people wherever they are, at any time of day or night. Due to its very nature, text messaging is viewed with a sense of urgency to which email can’t compare. People carry Mobile phones almost 24 hours a day and thus the ability to deliver the message directly to the receiver is done with great confidence that the message will be received instantaneously.

Consider these statistics:

  • 18-29 year old consumers use text messaging more often than voice to communicate.
  • On average 94% of text messages are read.
  • 80% of consumers keep their mobile with them all day.
  • When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising.

Consumers are numb to the huge amount of advertising that is presented in front of them each day.  So much advertising has conditioned consumers to ignore almost every advertisement.  The organizations that suffer the most is the small, and medium size because they do not have millions of dollars to spend on marketing like the large corporate sector.  Until now this has been an almost impossible challenge to overcome. Finally, the advantage has turned in favor of small business owners due to text messaging(sms) technology.  Companies small or large can integrate text (SMS) into their marketing strategies. All they need is the creativity to leverage the texting communications channel.

Here are some examples of how different kinds of businesses use texting strategically:

Advertising. Advertising agencies, businesses, and marketers use Texting to build opt-in databases to send promotions and announcements to subscriber’s cell phones.

Education. Schools use Texting to send alerts to parents about important reminders, truancy, or emergencies. Communicate with your entire student body in a matter of minutes.  Or do surveys in the classroom to make it more interactive.

Real Estate. Texting gives house hunters instant access to property listings, and easily communicates with them to setup an appointment or request more information.  Related, you can send text messages to tenants the 1st of every month to remind them of rent being due.

Retail. Online retailers and mail order houses use Texting to notify customers about their order status and when their merchandise is shipped.

Services. Doctors, dentists, salons, and other service companies use Texting to send appointment reminders and confirmations.