According to data provided to Marketing Charts by Responsys, pricing-based offers are the most likely to sway the SMS Marketing opt-in crowd, with 66% saying they would likely trigger an action. That indicates – once again – that deals have a powerful influence on consumer behavior.
After pricing-based offers, Responsys finds that consumers believe time-sensitive offers and location-based offers to be the next-most influential, with 52% and 50% of respondents, respectively, saying they’d be likely to act on them. Slightly fewer than half of the respondents said that product-based (47%) and similar product-based (45%) offers would do the trick. Respondents were most luke-warm about “a very general offer intended for the masses” – which would likely influence only 31% of respondents. Bottom line, price based SMS offers drives most opt-ins.