Adding SMS notification with embedded URLs has many advantages: you can reach your users wherever they are, provide links to detailed rich content, increase awareness of your mobile web offering, and drive additional traffic deep into your mobile web site.
The URL is subject to the same size limits as any other SMS message. Keeping the URL as short as possible is the key.
Measure SMS to mobile web conversion
Advantages
Shortens the URL, allowing you to send descriptive text along with the text message to give the user an idea as to what they will be viewing when they click the link.
Measure bulk SMS campaign effectiveness.
Give visitors only what they want for better user-experience.
Allow consumers to reach out for more information via other channels.
Keep it simple.
How it Works:
Client sends a text message using TxtImpact API include a longer URL
Txtimpact SMS Gateway converts embedded URL into a tiny URL in following format;
The mobile user clicks on the URL included in the message. TxtImpact track clicks on the Tiny URL and redirect user to the original URL.
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SMS Tiny URL 
